The New Bentley Perfume Will Enhance Luxury Driving with Scent
Simal Yilmaz — February 21, 2013 — Business
References: luxurylaunches
To complement the promoted luxury lifestyle, British automobile company Bentley has recently launched their first Bentley frangance line. The fragrance range has three distinct scents with a rather varying prices.
The ‘Lalique for Bentley Crystal Edition,’ composed by Mylène Alran from the French perfume house, Robertet costs $4655 for a 40 ml bottle. The ‘Bentley for Men,’ created by French perfumer Nathalie Lorson from the perfume house Firmenich, is going for $93 for 100ml.
The outrageous price differences aside, the fragrance line essentially promises all consumers a lifestyle ingredient that promotes and supports the fast, rich and the glamorous. It is a launch that many Bentley fanatics will jump on in no time.
The ‘Lalique for Bentley Crystal Edition,’ composed by Mylène Alran from the French perfume house, Robertet costs $4655 for a 40 ml bottle. The ‘Bentley for Men,’ created by French perfumer Nathalie Lorson from the perfume house Firmenich, is going for $93 for 100ml.
The outrageous price differences aside, the fragrance line essentially promises all consumers a lifestyle ingredient that promotes and supports the fast, rich and the glamorous. It is a launch that many Bentley fanatics will jump on in no time.
Trend Themes
1. Luxury Auto Fragrances - The launch of Bentley's fragrance line demonstrates the trend of luxury auto brands diversifying their product offerings beyond automobiles.
2. Expensive Perfumes - The varying prices of Bentley's fragrances highlight the trend of luxury perfume brands charging exorbitant prices for their products.
3. Lifestyle Branding - Bentley's fragrance line reflects the trend of luxury brands using scent to enhance their brand image and promote a specific lifestyle.
Industry Implications
1. Luxury Auto - Luxury auto brands like Bentley are extending their brand reach into the fragrance industry to attract and engage a broader consumer base.
2. Perfume - The launch of Bentley's fragrance line showcases the potential for high-end perfume brands to collaborate with luxury auto brands to create exclusive and aspirational products.
3. Marketing and Branding - The use of fragrances by luxury brands like Bentley presents an opportunity for marketing and branding professionals to create unique experiences and associations for consumers.
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