The bad guy takes the place of the hero as the go-to idol
Implications - Heroes represent the part of the human psyche focused on progress and doing the right thing. For many, the hero figure is more of an aspiration than a reality. The villain, however, represents the more indulgent, self-serving side of the human condition. In today's selfcentric society, the villain is simply easier to relate to.
Trend Themes
1. Villain Worship - The rise of villain worship as seen in popular culture and media
2. Fantasy Fashion - The growing trend of incorporating fantasy elements into fashion design
3. Retro Revival - The resurgence of vintage styles and aesthetics in contemporary media
Industry Implications
1. Entertainment - Opportunity for new character development and storytelling centered around antiheroes/villains
2. Fashion - Innovation in design and production to incorporate fantasy elements into fashion products
3. Pop Culture Merchandising - New licensing and merchandising opportunities for popular retro and fantasy franchises
5 Featured, 45 Examples:
1,035,127 Total Clicks
Date Range:
Jun 12 — May 13
Trending:
Warm
Consumer Insight Topics:
