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Shock Causevertising (UPDATE)

Companies are using shock marketing to send a positive message

Implications - Though typically aligned with more subversive products and ideas, shock marketing tactics are being used by leading brands to help align themselves with a cause. Given that consumers are typically more receptive to charitable and awareness-focused messages, brands are supercharging their work with eye-catching visuals to trigger an emotional response.
Trend Themes
1. Causevertising - Leading brands are using shock marketing tactics to align themselves with charitable and awareness-focused messages, triggering an emotional response.
2. Anti-airbrush Guerrilla Marketing - Beauty campaigns are shifting towards celebrating the human body without relying on touchups and exaggerations, with some using guerrilla tactics to undo previous airbrushing in models' pictures.
3. Depression-oriented Photography - Photographers are incorporating depression into their work to raise depression awareness among people across different contexts.
Industry Implications
1. Advertising - Companies are exploring new, innovative ways to market their products and services using shock causevertising.
2. Fashion and Beauty - The industry is slowly moving away from excessive use of airbrushing and towards celebrating natural human form in models, while also raising awareness about anorexia.
3. Mental Health - Photographers, artists, and mental health professionals are using their platforms to raise awareness about depression and its different aspects.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
630,517 Total Clicks
Date Range:
Jan 13 — May 13

Featured Examples

play_circle_filledDepression-Oriented Photography
Depression-Oriented Photography
Christian Hopkins’ Images Reflect His Battles with Mental Is
Christian Hopkins’ images are reflective of his own personal battles with depression. The 20 year old has admittedly faced the condition for the past four years, prompting him to incorporate it... MORE
Unrealistic Anorexia Ads
Unrealistic Anorexia Ads
The Star Models Campaign Tells Women They "Are Not a Sketch"
From afar, it might not seem as though anything is wrong with the girls in the Star Models campaign. If there was any additional photoshopping done, no one would have suspected a thing. Nevertheless,... MORE
play_circle_filledAnti-Airbrush Guerrilla Marketing
Anti-Airbrush Guerrilla Marketing
The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
Dove has been running their Real Beauty campaign for almost a full decade now. The whole goal of the campaign is to celebrate the human body as it is, without relying on the usual touchups and... MORE
Airbrush-Protesting Portraits
Airbrush-Protesting Portraits
Bodies. 6 Women, 1 Man by Nadav Kander Captures Human Imperfections
Bodies. 6 Women, 1 Man is a powerful photo series that speaks against the common use of airbrushing in today’s society. The perpetuation of a perfection that is nigh impossible to achieve... MORE
Disorder-Awareness Depictions
Disorder-Awareness Depictions
Daniel Stolle’s Images Attempt to Bring Depression Awareness
This depression awareness image series by Daniel Stolle attempts to show four different reasons for sadness. They do so without saying a word and instead leave the interpretations to the viewer.... MORE
Morbid Graveyard Celebrity Editorials
Morbid Graveyard Celebrity Editorials
Kid Cudi is Reborn in the Complex February March 2013 Cover
For the fourth time since his career began, Kid Cudi once again graces the cover for Complex February March 2013 edition. The hip hop’s editorial aptly entitled ‘Life After Death’... MORE

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