As identities become more rooted online, digital security is taken further
Implications - Many consumers believe the more accounts they have online, the more accessible their information. This paranoia has created a higher demand for digital security that stretches beyond the password. Thus, companies are integrating extra measures to ensure consumers feel secure, showing an understanding of the fact that for many tech-savvy citizens, online information is as valuable as any tangible good.
Trend Themes
1. Extra Security Measures - Companies are integrating extra security measures to ensure consumers feel secure beyond just passwords.
2. Innovative Password Alternatives - New forms of secure passwords, such as fingerprint-activated USB sticks and Mix-and-Match Verification tools are on the rise.
3. Trusted Friends - Trusted Contacts service allows users to recover their Facebook passwords faster by having their friends help them verify their identity.
Industry Implications
1. Technology & Security - In order to keep pace with increasing consumer demand for digital security beyond simple passwords, technology and security companies are developing new and innovative ways to keep online identities secure.
2. Financial Services - Innovative forms of secure payment methods and credit cards with extra-secure passwords such as one-time passwords are needed to keep transactions secure and protect against fraud.
3. Social Media & Networking - With the increasing importance of online identities and the vast amounts of personal data stored online, social media and networking companies must continue to innovate and find new ways to protect user information.
5 Featured, 40 Examples:
262,636 Total Clicks
Date Range:
Jun 12 — May 13
Trending:
Mild
Consumer Insight Topics:
