The Pizza Hut Fragrance Gets an Overtly Literal Ad Treatment
Jonathon Brown — February 17, 2013 — Marketing
References: pizzahut & ibelieveinadv
A lot of people love pizza, but how many are ready to spray on pizza perfume?
As featured on Trend Hunter in the past, Pizza Hut has its own perfume, which is said to make you smell like fresh pizza as if you'd been standing in the Pizza Hut kitchen all day.
Here we see a new ad promoting the perfume. Simple and overtly literal, the ad features the bottle of pizza perfume with a slice of pizza next to it. The clever part of this ad is simply the placement of the slice of pizza. The way it is positioned makes it look like the pizza slice has been sprayed out of the nozzle of the perfume bottle. This ad is quite literally spelling out the fragrance that comes in the bottle.
As featured on Trend Hunter in the past, Pizza Hut has its own perfume, which is said to make you smell like fresh pizza as if you'd been standing in the Pizza Hut kitchen all day.
Here we see a new ad promoting the perfume. Simple and overtly literal, the ad features the bottle of pizza perfume with a slice of pizza next to it. The clever part of this ad is simply the placement of the slice of pizza. The way it is positioned makes it look like the pizza slice has been sprayed out of the nozzle of the perfume bottle. This ad is quite literally spelling out the fragrance that comes in the bottle.
Trend Themes
1. Literal Advertising - Opportunity for brands to create clever and overtly literal ads that visually spell out the product's key features.
2. Unconventional Fragrances - Growing trend of companies venturing into unusual scent offerings to cater to consumers looking for unique and novel fragrance experiences.
3. Food-inspired Perfume - Emerging market for perfumes that replicate the scent of popular food items, targeting individuals who want to carry their favorite food aromas with them.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to create visually striking ads that directly communicate product features.
2. Fragrance - Potential for fragrance companies to expand their product lines by introducing unconventional scents inspired by food and other unconventional sources.
3. Food and Beverage - Opportunity for food and beverage brands to collaborate with fragrance companies in creating signature scents that embody their brand and enhance customer experiences.
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