Pizza Hut Perfume Radiates of Freshly Baked Pizza Dough
Elise Ying-Hei Ho — December 9, 2012 — Fashion
References: facebook & marketwire
The smell or freshly baked pizza is invigorating and now, that warm stimulating aroma can be carried around for a limited time with the Pizza Hut perfume.
There's nothing like the initial wave of melted cheese, tangy tomato sauce and freshly baked dough that envelops the face when a pizza box is opened and Pizza Hut knows that. Celebrating reaching 100,000 Facebook fans, the Pizza Hut perfume is released exclusively in Canada. The idea was inspired by one of the comments on the social media site and is releasing in a very limited amount for the first 110 fans to express their enthusiasm for pizza on Facebook, which makes the scent all the more precious since it cannot be bought.
There's nothing like the initial wave of melted cheese, tangy tomato sauce and freshly baked dough that envelops the face when a pizza box is opened and Pizza Hut knows that. Celebrating reaching 100,000 Facebook fans, the Pizza Hut perfume is released exclusively in Canada. The idea was inspired by one of the comments on the social media site and is releasing in a very limited amount for the first 110 fans to express their enthusiasm for pizza on Facebook, which makes the scent all the more precious since it cannot be bought.
Trend Themes
1. Pizza-inspired Fragrances - Opportunity for perfume companies to create unique fragrances that capture the scents of popular foods.
2. Limited Edition Marketing - Opportunity for companies to create exclusive products or experiences to engage and reward loyal fans.
3. Social Media Product Inspiration - Opportunity for companies to listen to customer feedback on social media and develop innovative products based on their preferences.
Industry Implications
1. Fragrance Industry - Opportunity for fragrance companies to explore unconventional scent concepts and capitalize on unique customer desires.
2. Food and Beverage Industry - Opportunity for food and beverage companies to leverage unique flavors and scents in their product offerings.
3. Social Media Marketing Industry - Opportunity for social media marketing companies to help brands harness customer feedback and turn it into innovative product ideas.
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