Modern fashionistas crave a more playful take on aesthetics
Implications - The fashion and beauty industry is based on fearlessness and the ability to experiment; fashionistas who know this are constantly seeking ways to play with their look. Adding an unabashedly playful element to cosmetics suits this bold attitude toward aesthetic adornment perfectly. Just like in the world of beauty, companies that don't take themselves too seriously and experiment with branding will remain conspicuous in a crowd.
Trend Themes
1. Playful and Bold Aesthetic - Cosmetics and fashion brands are adding an unabashedly playful element to their branding to cater to the bold attitude toward aesthetic adornment present in modern fashionistas, thus creating disruptive innovation opportunities through unique product designs and new branding strategies.
2. Nostalgia-inspired Packaging - The rise of retro-inspired makeup packaging tackles nostalgia successfully, appealing to a wide demographic craving the experiences of bygone eras, presenting a disruptive innovation opportunity for brands seeking to revive vintage designs.
3. Sweets-inspired Cosmetics Line - Cosmetic brands are incorporating sweet treats into their product concepts, creating unique color palettes and aromas, providing consumers with an immersive and delightful aesthetic experience, presenting an opportunity for brands to introduce exciting new products inspired by different desserts.
Industry Implications
1. Beauty Industry - From cosmetics to nail art, the beauty industry has been heavily influenced by trends that revamp products to include more playful and bold aesthetics and packaging.
2. Fashion Industry - Fashionistas and trendsetters are influencing the beauty industry in response to their bold, fearlessness and restless nature by looking for ways to play and experiment with their aesthetic look.
3. Food and Beverage Industry - Sweets-inspired cosmetics have an interesting cross-section where the food and beverage industry converge with the beauty industry to introduce unique product concepts and designs.
