Snack brands offer "chips" that come in the form of various crispy meats
Implications - Brands are amalgamating the popular snacks chips and jerky by offering literal "meat chips," crispy pieces of preserved meat that come packaged in convenient, to-go bags. This shift indicates the potential in combining seemingly unrelated products in adjacent industries to cater to consumers' novelty-based purchase decisions.
Workshop Question - Consider an adjacent industry, product or service that your brand could collaborate with.
Trend Themes
1. Meat Chip Snacks - The introduction of meat chips indicates the potential to combine different products in adjacent industries with novel features.
2. Protein-rich Snacks - The rise in popularity of high protein diets has led to the development of protein-rich snacks with meat-based alternatives to traditional crunchy snacks.
3. Plant-based Meat Replicas - The emergence of plant-based start-up companies creating meat replicas indicate an increasing demand for vegan snack options through authentically replicated seasoning and texture.
Industry Implications
1. Food and Beverage Industry - Food and beverage industry professionals can leverage the trend and introduce meat chip snacks with exotic flavors and varieties, that are crunchy and satisfying, as niche products.
2. Health and Wellness Industry - Health and wellness industry professionals can capitalize on offering protein-rich snacks as a healthy snacking alternative for consumers seeking a meat-based alternative.
3. Plant-based Industry - Professionals in the plant-based industry can harness the trend towards developing meat replicas with seasoned and textured plant-based options as playful, fun and cool vegan snack brands.
