The Kandy Packaging is Cheerful and Bold
Michael Hemsworth — May 30, 2018 — Marketing
References: reka.agency & packageinspiration
The Kandy packaging has been designed by reka.agency as a branding aesthetic that focuses on a cheeky storyline for children and adult consumers to enjoy.
The branding consists of a black and white bird that has found a piece of the candy within to convey a sense of wonder to the consumer. This is paired with a see-through section on the bottom that's shaped like a cloud for the bird to perch on to let the shopper see the product prior to purchase to ensure it's the one for them.
The Kandy packaging also focuses on the gluten-free, dairy-free and healthy nature of the product to ensure consumers feel confident in their purchase when interacting with the package.
The branding consists of a black and white bird that has found a piece of the candy within to convey a sense of wonder to the consumer. This is paired with a see-through section on the bottom that's shaped like a cloud for the bird to perch on to let the shopper see the product prior to purchase to ensure it's the one for them.
The Kandy packaging also focuses on the gluten-free, dairy-free and healthy nature of the product to ensure consumers feel confident in their purchase when interacting with the package.
Trend Themes
1. Cheerful Candy Packaging - There is an opportunity for candy companies to create packaging that is vibrant, playful, and appeals to both children and adults.
2. Transparent Product Display - Incorporating a see-through section on packaging allows for shoppers to preview the product and makes for a more enjoyable buying experience.
3. Health-focused Branding - Emphasizing the gluten-free, dairy-free, and healthy aspects of a product on its packaging could make it more appealing to health-conscious consumers.
Industry Implications
1. Confectionery - Candy companies could adopt a playful and cheerful brand identity and packaging to make their products more distinct and appealing to consumers.
2. Retail - By incorporating see-through sections on packaging, retailers can offer customers a chance to view the product before purchasing, reducing returns and increasing customer satisfaction.
3. Health and Wellness - Brands can use packaging to reinforce the health benefits of their products, appealing to a growing market of health-conscious consumers.
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