ChocXO is Selling 22-Pound Bags of Its Organic Chocolate
Katherine Pendrill — January 14, 2018 — Lifestyle
For those who consider themselves true chocoholics, an Irvine, California-based company called ChocXO is selling three-foot bags of chocolate. Packed with more than 2,000 individually-wrapped squares of chocolate, each of the gigantic candy bags contain enough of the sweet stuff to last a lifetime.
Standing at three-feet tall, each of ChocXO's giant bags of chocolate weighs a whopping 22-pounds. The bags are available in two flavors, meaning they can be filled with either the brand's Organic 56% Dark Chocolate, or its 37% Milk Chocolate.
Sold for $325 each, the bags are largely intended for showrooms, clients, landlords, or office buildings. Of course, those who think the bags are a good fit for their home can also pick up one of the giant candy pouches for less than $200 at discount stores like T.J. Maxx and HomeGoods.
Standing at three-feet tall, each of ChocXO's giant bags of chocolate weighs a whopping 22-pounds. The bags are available in two flavors, meaning they can be filled with either the brand's Organic 56% Dark Chocolate, or its 37% Milk Chocolate.
Sold for $325 each, the bags are largely intended for showrooms, clients, landlords, or office buildings. Of course, those who think the bags are a good fit for their home can also pick up one of the giant candy pouches for less than $200 at discount stores like T.J. Maxx and HomeGoods.
Trend Themes
1. Giant Chocolate Bags - The trend of selling three-foot bags of chocolate presents disruptive innovation opportunities in packaging and presentation of indulgent treats.
2. Individually-wrapped Chocolate Squares - The trend of including more than 2,000 individually-wrapped squares of chocolate in giant candy bags creates opportunities for innovative packaging and portion control solutions.
3. Premium Chocolate Showrooms - The trend of selling giant bags of chocolate for showrooms, clients, and office buildings offers opportunities for the premium chocolate industry to create immersive and experiential retail environments.
Industry Implications
1. Packaging Industry - The packaging industry can explore disruptive innovation opportunities to design and produce larger, durable, and aesthetically pleasing bags for giant chocolate packaging.
2. Confectionery Industry - The confectionery industry can capitalize on the trend of individually-wrapped chocolate squares to develop innovative packaging solutions that enhance freshness, convenience, and portion control.
3. Retail Industry - The retail industry, particularly premium chocolate brands, can leverage the trend of selling giant chocolate bags for showrooms to create unique and luxurious retail experiences that attract and engage customers.
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