SweeTarts Tangy Strawberry Soft & Chewy Ropes are a Sweet Treat
Michael Hemsworth — May 18, 2018 — Lifestyle
References: sweetartscandy & chewboom
The SweeTarts Tangy Strawberry Soft & Chewy Ropes have been launched nationwide by the brand as a new candy that is suitable for consumers of all age ranges to enjoy.
As the name denotes, the candy has a soft texture that is quite different from the brand's original candies that are characterized by a hard, crunchy formula. The candy ropes are infused with a tart strawberry-flavored center and come as a followup to the original Cherry Punch variety that was introduced a few years ago.
The SweeTarts Tangy Strawberry Soft & Chewy Ropes come in two different size options and identify the increased demand for products that offer familiar flavors in a new formate or with a different kind of texture.
Image Credit: SweeTarts
As the name denotes, the candy has a soft texture that is quite different from the brand's original candies that are characterized by a hard, crunchy formula. The candy ropes are infused with a tart strawberry-flavored center and come as a followup to the original Cherry Punch variety that was introduced a few years ago.
The SweeTarts Tangy Strawberry Soft & Chewy Ropes come in two different size options and identify the increased demand for products that offer familiar flavors in a new formate or with a different kind of texture.
Image Credit: SweeTarts
Trend Themes
1. Flavor-infused Candy - There is a disruptive innovation opportunity to create more and different flavour mixes to better meet consumers' taste preferences.
2. Soft & Chewy Textures - There is a disruptive innovation opportunity to create more soft and chewy candies with different texture blends.
3. New Formats of Familiar Flavors - There is a disruptive innovation opportunity to offer more familiar flavors in different formates, such as different sizes, shapes, and textures.
Industry Implications
1. Confectionery - The confectionery industry has an opportunity to create more innovative candies with new flavors and textures.
2. Food and Beverage - The food and beverage industry could consider creating products that offer familiar flavors in new formats or with different textures.
3. Retail - The retail industry could capitalize on the trend by stocking more diverse flavored products that come in different sizes and textures.
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