Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,093 inspiring examples.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,229 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,093 cutting edge ideas.

Serrated Hotel Buildings

Clean the Sky - Positive Eco Trends & Breakthroughs

M89 Hotel in Italy Has a Sharp Series of Teeth on Its Roof

— July 19, 2017 — Art & Design
M89 Hotel, a luxury establishment on the outskirts of Milan, is designed to subtly mimic some of the neighboring buildings. The Italian hotel, which was designed by Piuarch studio, sits across from a century-old industrial factory made of brick in traditional building methods. The factory is topped by a series of gabled roofs, and those give the total structure a jagged appearance. M89 Hotel references that in dramatic fashion, with a set of sharp, serrated teeth that extend from its roof.

Interestingly, the factory that M89 Hotel is across from is now home to Gucci, though it was originally a producer of aviation parts. Considering the high fashion behind the current residents, it was essential that M89 not miss a step in its aesthetic.
Trend Themes
1. Serrated Building Designs - There is an opportunity for architects and designers to incorporate serrated elements in building designs, creating unique and visually striking structures.
2. Mimicking Neighboring Architecture - Designers can explore the concept of mimicking neighboring buildings in architectural designs, giving a nod to the local context and creating a cohesive environment.
3. Dramatic Roof Features - Incorporating dramatic roof features, such as sharp teeth or serrated structures, can add visual interest and create a memorable impact in building designs.
Industry Implications
1. Hospitality Industry - Hotels and luxury establishments can leverage unique architectural designs, like serrated buildings, to stand out in a competitive market and cater to customers seeking novel experiences.
2. Architecture and Design Industry - Architects and designers can explore innovative and visually striking building designs, such as mimicking neighboring architecture or incorporating dramatic roof features, to showcase their creativity and attract clients.
3. Fashion and Luxury Industry - Collaboration opportunities arise between the fashion and luxury industry and architecture, as demonstrated by the M89 Hotel's proximity to Gucci, where architectural aesthetics can complement and enhance brand identities.
1.5
Score
Popularity
Activity
Freshness