Goldthread Uses Medicinal Herbs & Spices to Create Beneficial Drinks
Laura McQuarrie — March 9, 2018 — Lifestyle
References: goldthreadherbs
Goldthread makes a range of plant-based tonics with functional benefits in varieties like 'Turmeric Radiance,' 'Tulsi Clarity' and 'Elderberry Defense.'
The brand calls its drinks "a new category in healthy beverages," as it purposefully blends herbs and spices to create powerful tonics informed by Chinese, Ayurvedic, Western and indigenous traditions. Goldthread describes that its tonics can be used to enhance specific functions when consumed regularly, and help to support vital organs in a way that many modern foods cannot.
'Lavender Bliss' is a floral tonic that's crafted with five kinds of flowers, as well as alfalfa leaf, amla berry, astragalus root, cinnamon chips, coriander seeds and more. This particular beverage is said to inspire restoration and ease tension within the mind.
The brand calls its drinks "a new category in healthy beverages," as it purposefully blends herbs and spices to create powerful tonics informed by Chinese, Ayurvedic, Western and indigenous traditions. Goldthread describes that its tonics can be used to enhance specific functions when consumed regularly, and help to support vital organs in a way that many modern foods cannot.
'Lavender Bliss' is a floral tonic that's crafted with five kinds of flowers, as well as alfalfa leaf, amla berry, astragalus root, cinnamon chips, coriander seeds and more. This particular beverage is said to inspire restoration and ease tension within the mind.
Trend Themes
1. Functional Beverages - The creation of plant-based tonics with specific functions presents an opportunity for the functional beverage industry to expand and develop new products.
2. Herbal Medicine - The use of herbs and spices in Goldthread tonics highlights an opportunity for the herbal medicine industry to innovate and create new products that incorporate traditional remedies with modern science.
3. Indigenous Knowledge - Goldthread's use of indigenous traditions as inspiration presents an opportunity to champion and support indigenous communities, and incorporate their knowledge into various industries.
Industry Implications
1. Beverage Industry - The creation of a new category of healthy beverages presents an opportunity for the beverage industry to expand and capture a new market segment.
2. Wellness Industry - The creation of specific function-based tonics presents an opportunity for the wellness industry to develop new products that cater to customers' needs and preferences.
3. Food Industry - Goldthread's emphasis on the inadequacy of modern food in supporting vital organs presents an opportunity for the food industry to innovate and incorporate more functional ingredients into their products.
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