Food and beverage sees a shift in focus towards aesthetics over taste
Implications - In the modern age of Instagram-driven behavior, the photo-worthiness of food is more important than ever before and, in some cases, is starting to take precedence over culinary legitimacy. In order to attract the niche but insatiable demographic of younger consumers on the hunt for their next shareable moment, QSR brands are starting to adopt multi-hued offerings that tend to prioritize aesthetic innovation over flavor enhancement.
Workshop Question - How might you appeal to a generation with an obsession towards shareable moments?
Trend Themes
1. Aesthetic Innovation - Food and beverage brands prioritize aesthetically pleasing offerings to attract younger consumers on the hunt for their next shareable moment
2. Nostalgia Revamps - Popular and nostalgic dishes are being revamped using color to offer unexpected visual experiences to eaters
3. Magical Food - Glamorous and whimsical strides in the food industry as food brands add glitter, rainbows and unicorns to their menu items for a one-of-a-kind photo opportunity
Industry Implications
1. Food and Beverage - Food and beverage industry is prioritizing visual appeal over culinary legitimacy to attract a younger demographic
2. Event, Theme and Tourism - These trends have the potential to shape event, theme, and tourism industries based on the appetizing appeal of unconventional food dishes
3. Social Media and Marketing - The possible photo and social media appeal of these unconventional food trends have the potential to shape social media and marketing patterns and practices.
9 Featured, 79 Examples:
179,226 Total Clicks
Date Range:
Apr 16 — Jul 18
Trending:
Hot
Consumer Insight Topics:
