The oversaturation of technology creates a consumer desire for subtlety
Implications - In the early stages of the technology age, when the novelty of connectivity was still intact, consumers sought conspicuous devices as a status symbol. Now that technology is more prevalent than ever, it no longer carries a sense of novelty or status. This calls for more subtle, undetectable technology. Ultimately, technology is now omnipresent and connectivity is a consumer expectation, as opposed to a feature.
Workshop Question - What about your product or brand's design could be simplified?
Trend Themes
1. Subtle Technology - Technology is now expected and calls for more subtle, undetectable technology.
2. Invisible Wearable Devices - Wearable technology that is more inconspicuous than current models on the market.
3. Non-obstructive Activity Tracking - Activity trackers that are lightweight, sleek, and do not obstruct daily activities.
Industry Implications
1. Furniture Industry - Phone charging furniture represents a growing niche in the industry.
2. Healthcare Industry - Smart wearable devices that monitor heart physiology offers opportunities for disruption and innovation in the industry.
3. Technology Industry - The oversaturation of technology and the desire for subtlety creates opportunities for technology companies to create devices with a more subtle design.
5 Featured, 45 Examples:
345,533 Total Clicks
Date Range:
May 15 — Apr 17
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Hot
Consumer Insight Topics:
