This Chain Rewards Those Who Wear Green on St. Patrick's Day
Katherine Pendrill — March 11, 2016 — Marketing
References: prnewswire & brandeating
While IHOP may have just wrapped up a promotion for National Pancake Day, now the famous breakfast chain is launching a new campaign that rewards those wearing green on St. Patrick's Day.
As part of its nationwide St. Patrick's Day promotion, IHOP will offer a short stack of pancakes for $1 to those who wear green on March 17th. At IHOP, a short stack consists of three fluffy buttermilk pancakes topped with a dab of butter. The promotion will run from 7 AM to 7 PM and customers only need to wear "a touch of green" to qualify.
While this year marks the first time that the chain will celebrate St. Patrick's day with a nationwide promotion, IHOP is following in the footsteps of many other brands that have begun using holiday-themed promotions as a way to attract customers.
As part of its nationwide St. Patrick's Day promotion, IHOP will offer a short stack of pancakes for $1 to those who wear green on March 17th. At IHOP, a short stack consists of three fluffy buttermilk pancakes topped with a dab of butter. The promotion will run from 7 AM to 7 PM and customers only need to wear "a touch of green" to qualify.
While this year marks the first time that the chain will celebrate St. Patrick's day with a nationwide promotion, IHOP is following in the footsteps of many other brands that have begun using holiday-themed promotions as a way to attract customers.
Trend Themes
1. Holiday-themed Promotions - Opportunity to leverage holidays as marketing opportunities to attract and engage customers.
2. Wearable Rewards - Incentivizing customer participation through offering discounts and promotions for wearing specific attire.
3. Limited-time Offers - Creating a sense of urgency and exclusivity by offering time-limited promotions.
Industry Implications
1. Restaurant Chains - Opportunity for restaurants to create special promotions and attract customers during holidays.
2. Retail - Retailers can explore holiday-themed promotions to drive traffic and increase sales.
3. Hospitality - Hotels and resorts can develop seasonal promotions to attract guests during holiday periods.
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