Duff Goldman and Kellogg's are Offering an Exclusive Dining Experience
Laura McQuarrie — August 27, 2018 — Marketing
References: opentable & prnewswire
In this fall, Kellogg's NYC Café will be transformed by pastry chef and Food Network personality Duff Goldman as part of Kellogg's first-ever culinary residency in New York City, sharing a variety of autumn-themed cereal meals.
The entire dining experience will help to support the No Kid Hungry campaign, with a "pay what you want" structure and specially designed cereal bowls by Goldman that may be purchased to further benefit the charity. At the event, guests can expect to find a full-course menu of appetizers, mains and desserts that creatively reimagine fan-favorite cereals with a focus on seasonal flavors like maple, apple and cinnamon.
Those who secure a spot for the exclusive dining event will be among the first to sample limited-edition cereals, such as the seasonal Pumpkin Spice Frosted Flakes.
The entire dining experience will help to support the No Kid Hungry campaign, with a "pay what you want" structure and specially designed cereal bowls by Goldman that may be purchased to further benefit the charity. At the event, guests can expect to find a full-course menu of appetizers, mains and desserts that creatively reimagine fan-favorite cereals with a focus on seasonal flavors like maple, apple and cinnamon.
Those who secure a spot for the exclusive dining event will be among the first to sample limited-edition cereals, such as the seasonal Pumpkin Spice Frosted Flakes.
Trend Themes
1. Cereal Meal Experiences - Creating unique and immersive dining experiences centered around cereal offers an opportunity to attract customers and drive engagement.
2. Collaborative Culinary Residencies - Partnering with renowned chefs or personalities for culinary residencies can bring fresh perspectives and create buzz around a brand or establishment.
3. Social Cause Marketing - Using dining experiences as a platform to support charitable causes can generate goodwill, increase brand loyalty, and attract socially conscious customers.
Industry Implications
1. Food & Beverage - Innovations in cereal dining experiences can benefit both established brands, like Kellogg's, as well as emerging cereal-focused eateries.
2. Restaurant & Hospitality - Collaborative culinary residencies offer opportunities for restaurants and hotels to showcase unique dining experiences and tap into new customer segments.
3. Non-profit & Charitable Organizations - Social cause marketing initiatives within the food industry can provide non-profit organizations with additional fundraising avenues and exposure.
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