DWR Airstream RV
Tanya Schliff — August 8, 2007 — Autos
References: blog.directoryofhotels
The iconic silver bullet goes mainstream modern with a fabulous makeover by Design Within Reach and Christopher Deam. The mobile equivalent to The Pod Hotel, I hear that these 16- foot cute little gems are pre-selling like mad as urbanites are banking that the family road trip experience will never be the same.
Excerpt by DWR as to how this little jewel was born:
An avid outdoorsman, Airstream founder Wally Byam married a woman who had little interest in the “adventure†of sleeping on the ground. When he built his bride a tent on a Ford Model T chassis that he could tow behind the car, marital bliss was restored. The project gave Byam an idea for a travel trailer that moved like a “stream of air†and in 1936, America got its first look at an Airstream.
In 2000, the company's motto, “Make only improvements, not changes,†was shaken by architect-designer Chris Deam who gutted a vintage trailer to create a booth for the International Contemporary Furniture Fair. Deam's ability to respect the history of the iconic aluminum shell, while bringing a lighter, more spacious feeling to the interior, was praised by Airstream purists and the design community. The design caught our eye at DWR, and we contacted Deam about creating a special edition trailer for our customers.
Embracing our inner Mrs. Byam, we've outfitted this Airstream with the works, and all of the surfaces of the light and airy interior have been updated with today's most durable materials. Everything you need is included to hit the road and satisfy your need to know what's around the next bend. Whether the Design Within Reach Airstream takes you to distant places, or provides an extra room at home, its panoramic windows and iconic history will inspire a different point of view.
Priced at $49,066.
Surprisingly, last year over 25% of Airstream buyers were first time RV owners.
Excerpt by DWR as to how this little jewel was born:
An avid outdoorsman, Airstream founder Wally Byam married a woman who had little interest in the “adventure†of sleeping on the ground. When he built his bride a tent on a Ford Model T chassis that he could tow behind the car, marital bliss was restored. The project gave Byam an idea for a travel trailer that moved like a “stream of air†and in 1936, America got its first look at an Airstream.
In 2000, the company's motto, “Make only improvements, not changes,†was shaken by architect-designer Chris Deam who gutted a vintage trailer to create a booth for the International Contemporary Furniture Fair. Deam's ability to respect the history of the iconic aluminum shell, while bringing a lighter, more spacious feeling to the interior, was praised by Airstream purists and the design community. The design caught our eye at DWR, and we contacted Deam about creating a special edition trailer for our customers.
Embracing our inner Mrs. Byam, we've outfitted this Airstream with the works, and all of the surfaces of the light and airy interior have been updated with today's most durable materials. Everything you need is included to hit the road and satisfy your need to know what's around the next bend. Whether the Design Within Reach Airstream takes you to distant places, or provides an extra room at home, its panoramic windows and iconic history will inspire a different point of view.
Priced at $49,066.
Surprisingly, last year over 25% of Airstream buyers were first time RV owners.
Trend Themes
1. Mobile Pod Hotels - Designing compact, portable accommodations for urbanites seeking unique travel experiences.
2. Modernized Airstream Trailers - Revamping vintage trailers with contemporary designs to attract new customers and provide a comfortable travel experience.
3. Growing RV Ownership - Increasing first-time RV ownership as more people are attracted to the idea of road trips and mobile travel.
Industry Implications
1. Hospitality - Exploring new opportunities to offer mobile pod hotels for travelers looking for unconventional accommodations.
2. Design - Providing innovative designs for modernized Airstream trailers to cater to a wider customer base.
3. Recreational Vehicles - Capitalizing on the growing interest in RV ownership by offering improved features and amenities for first-time buyers.
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