Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

24 Subverted Fairy Tales

Beloved Children's Stories Used to Promote Places and Products

— January 11, 2009 — Art & Design
Fairy tales bring fantasy to life. The imagery and language of these fantastic stories engage us in ways that ordinary language and images do not.

Since the beginning of time, when people gathered around campfires to tell stories of the hunt, humans have engaged in embellishing and elaborating their exploits. Stories have been used to teach moral lessons and to give information about human relations. It has been said that “We are the stories we tell ourselves.” In many respects that is true. We cannot create what we cannot imagine, so until we imagine and communicate, our ideas cannot be manifested in life. This is an important part of telling stories.

Following are is a collection of promotional ideas inspired by the magical thinking found in the fairy tale. I hope that you will let your imagination soar as you explore them.
5.6
Score
Popularity
Activity
Freshness
24
Fairytale Transformers
Fairytale Transformers
Frog Becomes Prince When You Add Water
<
23
German Magazine Marketing
German Magazine Marketing
Fairytale Campaign
<
22
Metal Detectors for Fairytale Characters
Metal Detectors for Fairytale Characters
Pinocchio on SKY Satellite TV
<
21
Fairytale Commercials
Fairytale Commercials
Toma Leche Milk Ads
<
20
Talking Mirror Melds Security and Fairy Tale
Talking Mirror Melds Security and Fairy Tale
<
19
Personalized Picture Books
Personalized Picture Books
FlattenMe Fairytales Feature You
<
18
Advertising With Fairytales
Advertising With Fairytales
Puss in Boots for Saniterpen
<
17
Fairytale-Inspired Food
Fairytale-Inspired Food
Culinary Creations by Jimmy Zhang
<
16
Listening to Classic Fairy Tales
Listening to Classic Fairy Tales
Politically Incorrect Delights for Rebel Parents
<
15
Abandoning Classic Fairy Tales
Abandoning Classic Fairy Tales
Politically Correct Parents Axe Literary Treasures
<
14
Guerrilla Fairytale Campaigns
Guerrilla Fairytale Campaigns
Rapunzel for Pantene
<
13
Baby Fairy Tale
Baby Fairy Tale
$15,000 Carriage Crib
<
12
Castle & Palace Hotels
Castle & Palace Hotels
Global Fairytale Escapes
<
11
Fairytale-Inspired Jewelry
Fairytale-Inspired Jewelry
Alice in Wonderland Pocketwatch Locket
<
10
Designer Fairy Tale Hotels
Designer Fairy Tale Hotels
Maison Moschino
<
9
Fairytale Sheets
Fairytale Sheets
Bedtime Stories Project
<
8
Dior's Fairytale Inspiration
Dior's Fairytale Inspiration
Midnight Poison Muse A Contemporary Cinderella
<
7
A Year of Fairy Tales
A Year of Fairy Tales
2008 Campari Calendar to Feature Eva Mendes
<
6
Disney Fairytale (Part 2)
Disney Fairytale (Part 2)
Photoshoot with Rachel Weisz, Julie Andrews and Roger Federer
<
5
Fairytale Fashion
Fairytale Fashion
Cinderella Gowns and Princesses on Peas
<
4
Real Fairytale Houses in Trees
Real Fairytale Houses in Trees
Amazon Treehouses
<
3
Disney Fairytale (Part III)
Disney Fairytale (Part III)
Year of a Million Dreams With Gisele, JLo, Jessica Biel
<
2
Using Fairytale Heroes to Promote Reading
Using Fairytale Heroes to Promote Reading
Literacy Foundation Ads
<
1
Naughty Fairytales
Naughty Fairytales
Melissa's Modern Heroine Photography
<