The Dark Side of London Fashion Week
References: fashionblog.it
Dark is back, these two last collections presented yesterday at London Fashion Week seem to claim.
Gareth Pugh models looked like warrior queens. The focus was on strong, emphasized shoulders in dark grays and black. A very theatrical collection, with some black samurai-like creations, voluminous skirts all made of goat hair, and dresses made from zippers, safety pins and PVC. The show was completed by white face make up and black lipstick.
Giles Deacons line, freely inspired by horror flick "The Masque of The Red Death" by Edgar Allan Poe, features "femmes fatales in a gothic disco", as put by the designer.
Showpieces in the shades of dark blood reds, blacks, blues and grays were puffy satin vests, webbed looking sweaters, billowy floor sweeping capes, and insecticidal dresses. To complete the dark look, also Deacon's models walked out wearing white face makeup, black lipstick and in some cases, gauzy veils tied around their faces.
But that's not all with dark and gothic. There is no need to wait until next fall-winter: look at the photo shoot by Steven Klein featuring Natalie Portman and Scarlett Johansson in last issue of W magazine. The two actresses, wearing all pieces from Miu Miu Spring Summer 08 collection, seem to be two dark lady icons, promoting this look rather than their new movie.
Gareth Pugh models looked like warrior queens. The focus was on strong, emphasized shoulders in dark grays and black. A very theatrical collection, with some black samurai-like creations, voluminous skirts all made of goat hair, and dresses made from zippers, safety pins and PVC. The show was completed by white face make up and black lipstick.
Giles Deacons line, freely inspired by horror flick "The Masque of The Red Death" by Edgar Allan Poe, features "femmes fatales in a gothic disco", as put by the designer.
Showpieces in the shades of dark blood reds, blacks, blues and grays were puffy satin vests, webbed looking sweaters, billowy floor sweeping capes, and insecticidal dresses. To complete the dark look, also Deacon's models walked out wearing white face makeup, black lipstick and in some cases, gauzy veils tied around their faces.
But that's not all with dark and gothic. There is no need to wait until next fall-winter: look at the photo shoot by Steven Klein featuring Natalie Portman and Scarlett Johansson in last issue of W magazine. The two actresses, wearing all pieces from Miu Miu Spring Summer 08 collection, seem to be two dark lady icons, promoting this look rather than their new movie.
Trend Themes
1. Dark Fashion Trend - Opportunity for clothing and accessories companies to create and market gothic and dark fashion lines for both fall and summer collections.
2. Gothic Makeup Trend - Opportunity for makeup companies to create and market white face makeup and black lipstick for customers interested in gothic and dark fashion.
3. Horror-inspired Design Trend - Opportunity for designers to create and market horror-inspired collections for those interested in gothic and dark fashion.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on this trend to appeal to a new market segment interested in dark and gothic fashion.
2. Makeup Industry - The makeup industry can create and market products that cater to the gothic and dark fashion trend, such as white face makeup and black lipstick.
3. Film Industry - The film industry can create horror-inspired productions that appeal to the gothic and dark fashion trend to expand their audience.
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