Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

Expressive Altercation

Argumentative ads appeal to a consumer's instinctual sense of inquiry

Implications - With brands commonly putting a positive spin on their products through encouraging and uplifting techniques, consumers are often left questioning whether the product is truly represented through these favorable means. Argumentative ads and brawling commercials provide a sense of reality through displaying personal reactions and thoughts, combining intriguing altercations with a consumer's instinctual need to question ideas.
Trend Themes
1. Argumentative Ads - Brands are using argumentative ads for displaying personal reactions and thoughts to provide a sense of reality and intriguely altercation.
2. Humorous Brawling Commercials - Humorous brawling commercials help in promoting various products and can be used as a disruptive innovation opportunity to create a low-cost marketing campaign with a higher ROI.
3. Rude Ads - Creating rude ads with a humorous tone to contrast with the traditional heartwarming or positive ads can be an appealing way to attract consumers and showcase how the product stands out in the industry.
Industry Implications
1. Marketing and Advertising - Marketers and advertisers can use these trends to create low-cost but effective marketing campaigns with a higher ROI to attract consumers and gain a competitive edge in the industry.
2. Entertainment - The humorous element of these trends can be used disruptively in the entertainment industry to create engaging and amusing content, which can attract more viewership and increase revenue.
3. Insurance - Insurance companies can use brawling or fight-based ads to showcase how their services can protect their customers in real-life situations, which can appeal to customers looking for differentiators in the industry.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
941,521 Total Clicks
Date Range:
Apr 13 — Feb 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

play_circle_filledMarriage-Testing Beer Campaigns
Marriage-Testing Beer Campaigns
Heineken’s ‘The Negotation’ Pits Couples Against
Heineken noticed that furniture shopping can be a harrowing test for a couple’s relationship and exploited that fact in its latest commercial ‘The Negotiation.’ Using hidden cameras, Heineken... MORE
play_circle_filledStreet Brawling Insurance Ads
Street Brawling Insurance Ads
A Turkish Insurance Company Makes a Street Fighter Commercial
In what is probably the greatest advertisement for car insurance ever, Turkish company Anadolu Sigorta made an awesome Street Fighter commercial that is currently going viral online. While the... MORE
play_circle_filledCrude Fried Chicken Ads
Crude Fried Chicken Ads
This Ad is Hilariously Rude as it Makes Fun of Heartwarming Christmas Ads
Whenever the Christmas holidays come around, there are bound to be an increase of heartwarming ads popping up everywhere and fast food restaurant chain Kentucky Fried Chicken has created a hilarious... MORE
play_circle_filledGeeky Argument Settling Ads
Geeky Argument Settling Ads
Jay and Silent Bob Settle Comic Book Debates in This Injustice Ad
If there’s anything that geeks love it’s spirited comic book debates, and there are few geeks more enthused about comic book debates than Kevin Smith and Jason Mewes of Jay and Silent... MORE
Smartphone Smackdown Commercials
Smartphone Smackdown Commercials
The Windows Phone Fight Ad Features a Samsung-Apple Brawl
Apple and Samsung lovers may want to brace themselves before watching the Windows Phone fight ad. The commercial spot, which is set at a wedding divided by those who use Samsung smartphones and... MORE
Smartphone Brawl Videos
Smartphone Brawl Videos
The Smartphone Wars is Re-Created in Hilarious Fashion
The smartphone wars between Galaxy and iPhone are something that everyone with a smartphone can relate to. The commercial for the Nokia Windows Phone showcases an over-the-top display of physicality... MORE

Related Examples

Video Game Romance Novels
Video Game Romance Novels
The Shuttershock Power Couples Series is for Fanciful Retro Gamers
Combative Celebrity Feud Illustrations
Combative Celebrity Feud Illustrations
These Aled Lewis Drawings Pit Celebrity Vs Celebrity
Street Fighter Computer Decals
Street Fighter Computer Decals
Everyone Will Fight Over This Awesome Video Game Decal
Coffin Seating Ads
Coffin Seating Ads
The Coca-Cola Ministry of Health Campaign Warns Against Sedentary Lifestyles
play_circle_filledCozy Christmas Onesies
Cozy Christmas Onesies
Tipsy Elves Adds Festive Onesies to its Line of Holiday 'Ho' Couture
DIY Rainbow Reindeer Ornaments
DIY Rainbow Reindeer Ornaments
This DIY Chindi Reindeer is a Perfect Pal for Your Christmas Tree
Delicious Sticky Notes
Delicious Sticky Notes
Sliced Eat by Marsmers Could Fool a Hungry Person
Mouthwateringly Meaty Candles
Mouthwateringly Meaty Candles
Fried Chicken Candle Smells Like 11 Herbs and Spices
Car-Friendly Fast Food Creations
Car-Friendly Fast Food Creations
The KFC Go Cup Brings Chicken to Your Cup Holder
Poultry-Infused Flavoring
Poultry-Infused Flavoring
KFC Japan Now Serves Guests Chicken Flavored Rice Balls
Deep-Fried Stew Recipes
Deep-Fried Stew Recipes
KFC Fried Soup is Coming Soon to Japan
Digital Disney Geek Makeovers
Digital Disney Geek Makeovers
These Disney Characters Get a Digital Makeover for Capcom
Chic Phone-Sized Clutches
Chic Phone-Sized Clutches
These Fashionable iPhone 5 Accessories Have Extra Storage Space
Journal Smartphone Cases
Journal Smartphone Cases
The Dodo Notes for the iPhone 5 Makes Memo-Taking Simpler
Sleek Self-Calibrating Speakers
Sleek Self-Calibrating Speakers
The New Wireless Speakers from Creative are Smartphone-Triggered
Key Ring Camera Remotes
Key Ring Camera Remotes
The Shuttr Remote is a Small Device That Simplifies Phone Photos
Wood-Made Film Cameras
Wood-Made Film Cameras
The ONDU Wooden Camera Brings People Back to Classic Photography
Focus-Enhancing Headsets
Focus-Enhancing Headsets
The 'Foc.us' Headset Electrifies Your Brain to Increase Focus
Smartphone Smell Senders
Smartphone Smell Senders
The 'ChatPerf' Accessory Can Message Scents Between Phones
Smartphone-Savvy Cycling
Smartphone-Savvy Cycling
The Quad Lock Bike Mount Kit for iPhone5 Ensures All-Weather Visibility
play_circle_filledAdvanced Robotic Morning Greetings
Advanced Robotic Morning Greetings
The Tim-E iPhone Alarm Clock Wakes Up Difficult Sleepers
play_circle_filledHipster Reform Campaigns
Hipster Reform Campaigns
Primavera Sound's 2013 'Indie Coaching' Ad Has Hipsters Being Trained
Bluetooth Beer Boxes
Bluetooth Beer Boxes
The Heineken x Lowdi x Ed Banger Speaker System Provides Music and Libations
Morbidly Destructive Car Commercials
Morbidly Destructive Car Commercials
Hyundai Commercial Showcases an Uncomfortable Facet of Life
Real-Life Accident Commercials
Real-Life Accident Commercials
AXA's New Campaign Features the Behaviour of Bad Drivers
play_circle_filledNostalgic Hat Commercials
Nostalgic Hat Commercials
New Era’s ‘First Changes Everything’ Ad Blends Culture
Cat Aerobic Commercials
Cat Aerobic Commercials
The Temptations Work It Kitty Campaign Promotes Healthy Pet Lifestyles
play_circle_filledComedic Daredevil Conversations (INTERVIEW)
Comedic Daredevil Conversations (INTERVIEW)
This Kenny Hotz Interview is Blunt and Hilarious
Sci-Fi Hospital Commercials
Sci-Fi Hospital Commercials
The GE Agent of Good Campaign is Inspired by 'The Matrix'
Awkward Youth Commercials
Awkward Youth Commercials
Sprite’s Awkward Soda Pop Commercial Reenacts Youth Culture
Sci-Fi Royal Cartoons
Sci-Fi Royal Cartoons
The Star Wars Disney Princess Project Turns Them into Jedis and Siths
Sci-Fi Ship Turntables
Sci-Fi Ship Turntables
This Millennium Falcon Record Player Can Spin Vinyl in Twelve Parsecs
play_circle_filledCharitable Fast Food Commercials
Charitable Fast Food Commercials
McDonald's Does Social Good by Offering Treats to Orphaned Kids
play_circle_filledFriendship-Testing Beer Ads
Friendship-Testing Beer Ads
This Carlsberg Commercial Puts Friendships to the Test
Test Drive Prank Ads
Test Drive Prank Ads
Watch What Happens When Jeff Gordon Pulls Stunts in this Pepsi Commercial
Energetic Hockey Infomercials
Energetic Hockey Infomercials
Watch the OxiClean Pitchman Get Bodychecked
Loser-Loving Pudding Ads
Loser-Loving Pudding Ads
This Jell-O Commercial is Geared Towards the Super Bowl Losers
play_circle_filledDigitally Resurrected Actress Ads
Digitally Resurrected Actress Ads
This Audrey Hepburn Ad Brings her Digitally Back from the Dead
play_circle_filledPolice Pizza Raid Ads
Police Pizza Raid Ads
This Domino's Pizza Commercial Show Delivery by S.W.A.T.
play_circle_filledHidden Camera Candidate Applications
Hidden Camera Candidate Applications
Heineken Bypasses the Normal Interview Preparation Tactics
Anime Fast Food Sculptures
Anime Fast Food Sculptures
KFC's Goku Colonel Sanders Statues Promote the New DBZ Movie
Beer Bottle Boots
Beer Bottle Boots
Mark McNairy x Union LA x Heineken's 'Classic Saddle Shoe' is Boozy
Video Game Pixel Paintings
Video Game Pixel Paintings
Deviantartist RubiksPhoenix Creates Nerdy 8-Bit Artwork
Beer-Branded Discos
Beer-Branded Discos
The Heineken Pop-Up Nightclub Makes Waves at the Salone Del Mobile
Futuristic Party Lounges
Futuristic Party Lounges
The Next Heineken Club is Going to be Built in Heaven
Brew Brand Art Contests
Brew Brand Art Contests
Heineken Art Competition Celebrates Black History Month
play_circle_filledInteractive Inflatable Branding
Interactive Inflatable Branding
Heineken's 'Like for Balloon' Friend Finding Tactic Lifts Of
play_circle_filledProfane Beer Commercials
Profane Beer Commercials
YouTube User RoboJules Creats a Vulgar Pabst Blue Ribbon Ad
play_circle_filledGame Icon Brawl Animations
Game Icon Brawl Animations
'Street Fighter Stop Motion' Pits Ryu and Ken Against One Another
Scowling Cartoon Portraitures
Scowling Cartoon Portraitures
Mike Henry Brings a Twist to Classic Characters
Retro Game Sneakers
Retro Game Sneakers
The Nike Street Fighter Pack Brings Shoryuken to the Streets
Video Game Muppets
Video Game Muppets
Kiddie Characters Kick Ass in Sesame Street Fighter