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Expressive Altercation

Argumentative ads appeal to a consumer's instinctual sense of inquiry

Implications - With brands commonly putting a positive spin on their products through encouraging and uplifting techniques, consumers are often left questioning whether the product is truly represented through these favorable means. Argumentative ads and brawling commercials provide a sense of reality through displaying personal reactions and thoughts, combining intriguing altercations with a consumer's instinctual need to question ideas.
Trend Themes
1. Argumentative Ads - Brands are using argumentative ads for displaying personal reactions and thoughts to provide a sense of reality and intriguely altercation.
2. Humorous Brawling Commercials - Humorous brawling commercials help in promoting various products and can be used as a disruptive innovation opportunity to create a low-cost marketing campaign with a higher ROI.
3. Rude Ads - Creating rude ads with a humorous tone to contrast with the traditional heartwarming or positive ads can be an appealing way to attract consumers and showcase how the product stands out in the industry.
Industry Implications
1. Marketing and Advertising - Marketers and advertisers can use these trends to create low-cost but effective marketing campaigns with a higher ROI to attract consumers and gain a competitive edge in the industry.
2. Entertainment - The humorous element of these trends can be used disruptively in the entertainment industry to create engaging and amusing content, which can attract more viewership and increase revenue.
3. Insurance - Insurance companies can use brawling or fight-based ads to showcase how their services can protect their customers in real-life situations, which can appeal to customers looking for differentiators in the industry.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
941,141 Total Clicks
Date Range:
Apr 13 — Feb 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

play_circle_filledMarriage-Testing Beer Campaigns
Marriage-Testing Beer Campaigns
Heineken’s ‘The Negotation’ Pits Couples Against
Heineken noticed that furniture shopping can be a harrowing test for a couple’s relationship and exploited that fact in its latest commercial ‘The Negotiation.’ Using hidden cameras, Heineken... MORE
play_circle_filledStreet Brawling Insurance Ads
Street Brawling Insurance Ads
A Turkish Insurance Company Makes a Street Fighter Commercial
In what is probably the greatest advertisement for car insurance ever, Turkish company Anadolu Sigorta made an awesome Street Fighter commercial that is currently going viral online. While the... MORE
play_circle_filledCrude Fried Chicken Ads
Crude Fried Chicken Ads
This Ad is Hilariously Rude as it Makes Fun of Heartwarming Christmas Ads
Whenever the Christmas holidays come around, there are bound to be an increase of heartwarming ads popping up everywhere and fast food restaurant chain Kentucky Fried Chicken has created a hilarious... MORE
play_circle_filledGeeky Argument Settling Ads
Geeky Argument Settling Ads
Jay and Silent Bob Settle Comic Book Debates in This Injustice Ad
If there’s anything that geeks love it’s spirited comic book debates, and there are few geeks more enthused about comic book debates than Kevin Smith and Jason Mewes of Jay and Silent... MORE
Smartphone Smackdown Commercials
Smartphone Smackdown Commercials
The Windows Phone Fight Ad Features a Samsung-Apple Brawl
Apple and Samsung lovers may want to brace themselves before watching the Windows Phone fight ad. The commercial spot, which is set at a wedding divided by those who use Samsung smartphones and... MORE
Smartphone Brawl Videos
Smartphone Brawl Videos
The Smartphone Wars is Re-Created in Hilarious Fashion
The smartphone wars between Galaxy and iPhone are something that everyone with a smartphone can relate to. The commercial for the Nokia Windows Phone showcases an over-the-top display of physicality... MORE

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