This Jell-O Commercial is Geared Towards the Super Bowl Losers
Jonathon Brown — March 1, 2013 — Lifestyle
References: kraftbrands & adsoftheworld
The fans of the San Francisco 49ers who were disappointed to see their team lose the Super Bowl a few weeks ago now have something to smile about thanks to this Jell-O commercial.
When most people think of a Jell-O commercial, they think of the iconic ads featuring Bill Cosby. This one isn’t quite as timeless, mostly because it is decidedly timely. This commercial is designed for a specific demographic (football fans) in a specific city (San Francisco) during a specific time (post Super Bowl.)
The Jell-O commercial features an executive congratulating San Francisco on their Super Bowl loss. He assures them Jell-O is here to help and packs a plane full of Jell-O pudding to be given out for free in San Francisco.
When most people think of a Jell-O commercial, they think of the iconic ads featuring Bill Cosby. This one isn’t quite as timeless, mostly because it is decidedly timely. This commercial is designed for a specific demographic (football fans) in a specific city (San Francisco) during a specific time (post Super Bowl.)
The Jell-O commercial features an executive congratulating San Francisco on their Super Bowl loss. He assures them Jell-O is here to help and packs a plane full of Jell-O pudding to be given out for free in San Francisco.
Trend Themes
1. Localized Timely Ads - Creating ads that are tailored to a specific demographic in a specific location during a specific time frame.
2. Post-event Marketing - Developing marketing strategies that take advantage of major events, such as the Super Bowl, to target specific audiences.
3. Embracing Losses - Creating marketing campaigns that turn negative events into positive experiences for consumers.
Industry Implications
1. Food and Beverage - Using creative marketing strategies and localized campaigns to reach target audiences.
2. Sports and Entertainment - Leveraging major events to create unique marketing opportunities and engage with fans.
3. Advertising and Marketing - Exploring innovative approaches to create impactful campaigns that resonate with consumers.
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