Targeting online shoppers, retailers scale down displays to look like e-shops
Implications - Sites like Pinterest and Amazon have acclimatized shoppers to browse in a formulaic fashion rather than by looking through racks, which is something that physical retailers are combating against with minimal displays that highlight individual products. Recognizing the fleeting nature of in-store shopping, the retailers are focused on conforming rather than evolving to satisfy the perceived shopper of today and tomorrow that's easily overwhelmed by too much choice.
Trend Themes
1. Minimalist Retail Designs - Retailers are relying on a minimalist design approach to attract consumers who want sleek and understated retail environments.
2. Futuristic Minimalism Retailers - Retailers are incorporating futuristic elements into minimalist designs to create environments that are memorable, sterile, and evocative of their brand identities.
3. Digitized Retail Experiences - Retailers are incorporating digital technologies such as virtual mannequins and interactive displays to create unique and engaging retail experiences for consumers.
Industry Implications
1. Retail Industry - Retailers across various industries can leverage minimalist and futuristic design approaches to create unique and memorable retail environments that align with their brand identities.
2. Fashion Industry - The fashion industry can benefit from digitized shopping experiences that enhance the traditional shopping experience by offering consumers more immersive and interactive ways to browse products.
3. Architecture and Design Industry - As retailers incorporate cutting-edge technologies and minimalism into their retail design strategies, there is a growing demand for architects and designers who specialize in creating customized retail spaces that reflect these trends.
