Purposely uncomfortable ads offer consumers humorously relatable situations
Implications - With brands often marketing products through aesthetic appeal, envisioning how that item will fit in real life can be challenging for the average consumer. Commercials that feature awkward encounters provide humorous situational experiences that people can easily identify with, appealing to the desire to connect through shared experiences.
Trend Themes
1. Humorously Awkward Ads - Commercials featuring awkward, humorous situations that people can identify with are becoming a new way for brands to connect with audiences. Disruptive innovation opportunities arise for companies looking to humanize their brand image.
2. Uncomfortable Situations as Marketing - The Awkward Shake and 'Mamming' campaigns use uncomfortable situations as a humorous marketing strategy to promote their products and messages. Disruptive innovation opportunities arise for businesses willing to take a humorous and unconventional marketing approach.
3. Audience Shaming - The Kia ad and 'Mamming' campaign use audience shaming as a way to create a memorable experience and promote their products and messages. Disruptive innovation opportunities arise for companies willing to push boundaries and create unconventional campaigns that stand out from the crowd.
Industry Implications
1. Advertising and Marketing - The use of humorously awkward ads and uncomfortable situations in marketing are trends that are disrupting the advertising industry and provide opportunities for companies willing to push boundaries and stand out.
2. Health and Wellness - The 'Mamming' campaign is disrupting the health and wellness industry by using humor to promote breast cancer awareness and encourage women to get mammograms. Disruptive innovation opportunities arise for companies willing to create unconventional campaigns to promote health and wellness issues.
3. Entertainment and Media - Humorously awkward ads and situations are becoming a trend in entertainment and media, as seen in the JetBlue and Sprite ads. Disruptive innovation opportunities arise for companies willing to take an unconventional and humorous approach to create memorable ad campaigns and experiences.
5 Featured, 43 Examples:
151,757 Total Clicks
Date Range:
Jan 13 — Feb 14
Trending:
Untested
Consumer Insight Topics:
