This Domino's Pizza Commercial Show Delivery by S.W.A.T.
Jonathon Brown — February 26, 2013 — Pop Culture
References: dominos & adsoftheworld
A team of highly trained S.W.A.T. officers infiltrate a neighborhood in broad daylight and rush towards a home in this new Domino's Pizza commercial.
The ad is one in a series of Domino's Pizza commercials introducing the pizza chain's new movie delivery service that allows customers to order pizza and a movie at the same time. This 2-in-1 service is an interesting idea given the popularity of online movies these days.
In the commercial, a group of men approach a house and ring the door bell. When the man walks out of the house the S.W.A.T. officers yell for him to get his hands in the front of him. The music follows the action sequence, which makes the ad carry a lot of intensity until the very end when the officers hand him his pizzas.
The ad is one in a series of Domino's Pizza commercials introducing the pizza chain's new movie delivery service that allows customers to order pizza and a movie at the same time. This 2-in-1 service is an interesting idea given the popularity of online movies these days.
In the commercial, a group of men approach a house and ring the door bell. When the man walks out of the house the S.W.A.T. officers yell for him to get his hands in the front of him. The music follows the action sequence, which makes the ad carry a lot of intensity until the very end when the officers hand him his pizzas.
Trend Themes
1. 2-in-1 Services - Domino's Pizza's new movie delivery service is an interesting idea for companies to combine and offer multiple services to their customers.
2. Interactive Advertisements - The intense and dramatic commercial could be a trend for companies to create interactive ads to capture the audience's attention.
3. Experiential Marketing - This unique commercial promotes an experiential marketing technique, which creates an unforgettable experience for customers to remember and talk about the company.
Industry Implications
1. Food and Beverage - Expanding the food and beverage industry to provide more than just food delivery or dining can increase customer engagement and drive up sales.
2. Film and Television - Partnering with the film and television industry can create additional revenue streams for delivery services by offering customers an all-in-one experience.
3. Law Enforcement - Collaboration with law enforcement agencies for fun, harmless, and eye-catching ads can help build bridge between companies and public safety personnel, and lead to a positive perception of the brand.
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