KFC's Goku Colonel Sanders Statues Promote the New DBZ Movie
Michael Hines — February 20, 2013 — Lifestyle
References: kotaku & thatsnerdalicious
For a limited time, Japanese KFC aficionados will be able to see Goku Colonel Sanders statues. The fried chicken chain is huge in Asia, and many KFC stores in Japan have statues of the Colonel in front of their stores. The Goku Colonel Sanders statues were created to promote the release of the new Dragon Ball Z animated film.
Those who follow the Dragon Ball Z series know that there are seven dragon balls in total. Naturally, that means that there are seven Goku Colonel Sanders statues located throughout Japan, including Okinawa, Sendai and Osaka. These statues are a great example of low-key cross-promotion. You don't need to give out themed toys at a fast food chain to build awareness for a new movie. Sometimes a ridiculous statue works just as well.
Those who follow the Dragon Ball Z series know that there are seven dragon balls in total. Naturally, that means that there are seven Goku Colonel Sanders statues located throughout Japan, including Okinawa, Sendai and Osaka. These statues are a great example of low-key cross-promotion. You don't need to give out themed toys at a fast food chain to build awareness for a new movie. Sometimes a ridiculous statue works just as well.
Trend Themes
1. Anime Fast Food Sculptures - The creation of anime-inspired sculptures at fast-food chains creates an opportunity for cross-promotion and as a collector's item.
2. Limited Edition Promotions - Limited edition collectibles, such as Goku Colonel Sanders statues, create hype and FOMO for consumers which can increase sales.
3. Non-traditional Marketing Strategies - The use of non-traditional marketing strategies, such as the creation of anime sculptures, builds brand awareness and interest in new releases without offering traditional promotional items.
Industry Implications
1. Fast Food Industry - Fast food chains can innovate and differentiate themselves by collaborating with anime franchises and creating limited edition collectibles that attract loyal fan bases.
2. Entertainment Industry - Anime franchises can enhance their brand exposure by collaborating with popular fast food chains to create limited edition collectibles that excite and engage their fans.
3. Marketing Industry - Non-traditional marketing strategies, such as fast food sculptures, offer unique ways to promote products which can help marketers capture the attention of consumers and build buzz around their brand.
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