Jay and Silent Bob Settle Comic Book Debates in This Injustice Ad
Andrew Sztein — April 11, 2013 — Tech
If there's anything that geeks love it's spirited comic book debates, and there are few geeks more enthused about comic book debates than Kevin Smith and Jason Mewes of Jay and Silent Bob fame.
This commercial for the upcoming 'Injustice: Gods Among Us' video game puts Smith and Mewes in a living room, arguing over whether Wonder Woman could really beat up Aquaman. Fortunately, the two pop in their copy of Injustice to settle the debate, which ends with Mewes exclaiming that Aquaman has "mad sharks." The commercial takes a humorous tone when it shows 1978 and 1984 versions of Smith and Mewes having the same arguments as they're having in the present day.
Considering that Injustice is a fighting game starring comic book characters, it only makes sense that the game's ad campaign would enlist two of the world's most famous comic book geeks to help promote it.
This commercial for the upcoming 'Injustice: Gods Among Us' video game puts Smith and Mewes in a living room, arguing over whether Wonder Woman could really beat up Aquaman. Fortunately, the two pop in their copy of Injustice to settle the debate, which ends with Mewes exclaiming that Aquaman has "mad sharks." The commercial takes a humorous tone when it shows 1978 and 1984 versions of Smith and Mewes having the same arguments as they're having in the present day.
Considering that Injustice is a fighting game starring comic book characters, it only makes sense that the game's ad campaign would enlist two of the world's most famous comic book geeks to help promote it.
Trend Themes
1. Comic Book-based Video Game Ad Campaigns - Leveraging comic book aficionados in video game ads presents an opportunity to engage a highly passionate audience.
2. Nostalgia Marketing - Incorporating nostalgia into marketing efforts using past versions of well-known figures creates a connection with audiences and builds affinity.
3. Interactive Advertising - Interactive ads, such as those using arguments to promote video games, enable audiences to engage directly with the brand, creating a relationship and driving interest.
Industry Implications
1. Video Game - Partnering with well-known comic book experts to promote video games creates an opportunity to leverage their expansive knowledge base to attract and engage with passionate comic book fans.
2. Entertainment - Creating humorous ads using nostalgia and well-known personalities can build a connection with audiences and drive interest in new content.
3. Advertising - Developing interactive ads that invite audience participation can create interest in the product by getting them directly engaged with it.
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