Gamer culture undergoes maturation to stay relevant with grown-up gamers
Implications - Video games -- a market segment heavily made up of teenage boys -- are undergoing something of a maturation with products that appeal to the 30 or 40-something player that still takes pleasure in playing, but needs a balance between gaming and adult commitments like marriage, physical health or vehicle ownership. This new community for aging gamers removes the stigma associated with gaming after 20 and expands the market into new, unexplored areas that give new relevancy for a pastime predetermined as being juvenile or weird for men or women with their own children to partake in.
Trend Themes
1. Maturation of Gaming Culture - Increasing number of aging gamers create opportunities for the creation of games that appeal to this demographic.
2. Innovative Video Game Design - Creation of video games that mimic real life or provide exercise oriented games for fitness enthusiasts.
3. Gamer-inspired Product Designs - Incorporating gaming culture into products such as engagement rings or concept cars.
Industry Implications
1. Video Game Industry - Opportunities for game designers to create content that appeals to diverse age ranges and interests within the gaming community.
2. Luxury Goods Industry - Creation of gold-plated or other luxury electronics for gaming enthusiasts.
3. Fitness Industry - Opportunities for creating products that get people moving while they play video games.
6 Featured, 54 Examples:
647,591 Total Clicks
Date Range:
Sep 13 — Feb 14
Trending:
Mild
Consumer Insight Topics:
