The Temptations Work It Kitty Campaign Promotes Healthy Pet Lifestyles
Meghan Young — April 26, 2013 — Lifestyle
References: workitkitty & fastcocreate
The Temptations Work It Kitty! Workout commercial appropriately uses the Internet's favorite animal for its soon-to-be viral campaign. It introduces consumers and fans to Kate and George, the owners of the fictional The Best Little Cat House, as they reveal a new aerobics program for their furry guests. Absolutely adorable and hilarious, the commercial showcases a range of exercises from 'The Rear Leg Lift' to 'The Paw Rotation.'
Created by DDB Chicago and directed by Andreas Nilsson, the Temptations Work It Kitty! Workout commercial promotes a healthy lifestyle for cats, which includes the brand's cat treats as much as it does these exercises. Accompanying the commercial is a dedicated website that provides cat bios and tips on getting one's cat active.
Created by DDB Chicago and directed by Andreas Nilsson, the Temptations Work It Kitty! Workout commercial promotes a healthy lifestyle for cats, which includes the brand's cat treats as much as it does these exercises. Accompanying the commercial is a dedicated website that provides cat bios and tips on getting one's cat active.
Trend Themes
1. Pet Fitness - The Temptations Work It Kitty Campaign highlights the growing trend of pet owners seeking to improve their pets' health and wellness through exercise in addition to nutrition.
2. Humorous and Adorable Animal Marketing - The Temptations Work It Kitty! Workout commercial demonstrates the effectiveness of using cute and funny animals as a means of capturing attention and boosting brand awareness.
3. Branded Workouts - The Temptations Work It Kitty! Workout commercial introduces a new kind of branded content that combines entertainment and exercise, opening up opportunities for other companies to do the same and potentially contribute to the development of an entirely new industry.
Industry Implications
1. Pet Food and Treats - The Temptations Work It Kitty Campaign highlights the potential for pet food and treat brands to enter the pet fitness market to provide health and wellness solutions for pets beyond just nutrition.
2. Advertising and Marketing - The Temptations Work It Kitty! Workout commercial demonstrates the potential for advertisements that use cute and funny animals to go viral, creating new opportunities and techniques for businesses to promote their products.
3. Media and Entertainment - The Temptations Work It Kitty! Workout commercial introduces a new type of branded content that combines exercise and entertainment, creating avenues for new media and entertainment options to develop and creating opportunities for other brands to do the same.
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