Young DIYers knock off high-end jewelry for a feasible taste of luxury
Implications - As the luxury market continues to grow at an exponential rate, younger generations without the capacity to afford extravagant goods are taking to craft stores and thrift shops to create personal interpretations of high-end jewelry. Created with limited expertise, but well enough to pass briefly as precious in material, the move towards DIY luxury goods satisfies demand by the fashion-conscious to maintain a cost-effective pulse on trends while at the same time being able to incorporate personal accents for their own customized look and fit.
Trend Themes
1. DIY Luxury - Younger generations are taking to craft stores and thrift shops to create personal interpretations of high-end jewelry, which satisfies demand by the fashion-conscious to maintain a cost-effective pulse on trends while being able to incorporate personal accents for their own customized look and fit.
2. Upcycling Old Accessories - DIY projects are showcasing how individuals can utilize ordinary material to add personalized touches to everyday jewelry, adding a distinct, customized touch to any run-of-the-mill accessory.
3. Affordable Trendy Jewelry - Creating your own jewelry on a budget not only saves money but it also gives you the opportunity to get creative and make something completely unique that looks practically identical to the original, opening up disruptive innovation opportunities for fashion businesses in creating affordable yet trendy jewelry.
Industry Implications
1. Fashion - The fashion industry is being influenced by DIY projects showcasing personalized interpretations of high-end jewelry, as millennials and Gen Z seek out more affordable and unique options.
2. Crafts - The craft industry is growing as younger generations are taking up crafts to create personalized interpretations of high-end jewelry to satisfy their fashion needs.
3. Sustainability - Younger generations’ trend of upcycling and creating from ordinary household items and scrap materials opens up opportunities for sustainability-driven businesses hoping to capture the young, fashion-conscious market.
10 Featured, 85 Examples:
2,178,759 Total Clicks
Date Range:
May 13 — Apr 14
Trending:
V. Hot
Consumer Insight Topics:
