This Audrey Hepburn Ad Brings her Digitally Back from the Dead
Andrew Sztein — February 27, 2013 — Pop Culture
References: independent & mashable
There's a new Audrey Hepburn ad making the rounds, and the fact that she's been dead since 1993 isn't much of a consideration. Yes, the classic era Hollywood bombshell is back, having been digitally resurrected for this new ad for Galaxy chocolate.
Some purists may balk at the idea of digitally resurrecting a beloved actress to hock chocolate, but even though we’ve got a ghost-schilling chocolate, the Hepburn ad seems to be done with the utmost respect to Hepburn’s legacy. The commercial was made with the written permission of Hepburn’s sons, who own her estate. The commercial takes footage from Hepburn’s ‘Roman Holiday.’
Leaving aside the issue of who knows the likeness rights to dead people, the commercial is a little slice of harmless, good-natured fluff. The Hepburn ad features a young starlet being stranded in traffic on a bus off a beautiful coast line in 1950s. She spots a beautiful stranger in a car, upon which she ditches the bus, gets into the car with the stranger (after stealing the bus driver’s hat), and speeds off into the sunset while enjoying a piece of chocolate.
Some purists may balk at the idea of digitally resurrecting a beloved actress to hock chocolate, but even though we’ve got a ghost-schilling chocolate, the Hepburn ad seems to be done with the utmost respect to Hepburn’s legacy. The commercial was made with the written permission of Hepburn’s sons, who own her estate. The commercial takes footage from Hepburn’s ‘Roman Holiday.’
Leaving aside the issue of who knows the likeness rights to dead people, the commercial is a little slice of harmless, good-natured fluff. The Hepburn ad features a young starlet being stranded in traffic on a bus off a beautiful coast line in 1950s. She spots a beautiful stranger in a car, upon which she ditches the bus, gets into the car with the stranger (after stealing the bus driver’s hat), and speeds off into the sunset while enjoying a piece of chocolate.
Trend Themes
1. Digitally Resurrected Celebrities - The trend of digitally resurrecting deceased celebrities offers opportunities for creating engaging and nostalgic brand experiences.
2. Ethical Considerations in Advertising - The use of digitally resurrected actors raises ethical questions about exploiting deceased individuals for commercial purposes, highlighting the need for industry guidelines and regulations.
3. Nostalgic Marketing - Nostalgia-driven advertising campaigns, like the Audrey Hepburn ad, tap into consumers' emotions and create a strong connection to a brand's history and heritage.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can explore the possibilities of digitally resurrecting iconic figures to enhance brand messaging and captivate audiences.
2. Entertainment - The entertainment industry can leverage advancements in digital resurrection technology to bring back beloved performers and create new content featuring iconic personalities.
3. Ethics and Legal Services - The ethics and legal services industry can play a crucial role in establishing guidelines and regulations for the ethical use of digitally resurrected individuals in advertising and media.
4.2
Score
Popularity
Activity
Freshness
