The Next Heineken Club is Going to be Built in Heaven
Harris Jay Rosenberg Alterman — April 19, 2012 — Art & Design
References: heineken & itsnicethat
The Heineken Club was inspired by the company's 'Open Design Explorations Project,' which aimed to re-invent a well-known product. That product turned out to be a night club and this one is downright amazing.
The club was created by 18 designers from across the world and together, they brainstormed the future of partying. The lounge has so many revolutionary features it's hard to count. To solve the problem of people clinging to the groups they came in with, the club has interactive games that encourage people to mingle. There will be no more trying to wave down the bartender because the bar is interactive and keeps track of who is next in line. On the dance floor, club-goers will get an unforgettable experience with the video mapping technology that connects the DJ with the crowd.
The club has now opened for business in Milan and is sure to attract people from all over the world.
The club was created by 18 designers from across the world and together, they brainstormed the future of partying. The lounge has so many revolutionary features it's hard to count. To solve the problem of people clinging to the groups they came in with, the club has interactive games that encourage people to mingle. There will be no more trying to wave down the bartender because the bar is interactive and keeps track of who is next in line. On the dance floor, club-goers will get an unforgettable experience with the video mapping technology that connects the DJ with the crowd.
The club has now opened for business in Milan and is sure to attract people from all over the world.
Trend Themes
1. Interactive Party Experiences - The Heineken Club's interactive games and video mapping technology offer opportunities to create immersive and engaging party experiences.
2. Reinventing Nightlife - The Heineken Club reimagines the traditional night club experience by incorporating innovative features and design elements.
3. Socializing Enhancements - The Heineken Club's efforts to encourage mingling and socializing through interactive experiences presents opportunities to improve social interactions in various settings.
Industry Implications
1. Event Entertainment - The Heineken Club's futuristic party lounge concept can inspire event entertainment companies to create immersive and interactive experiences at parties and venues.
2. Hospitality - The Heineken Club's innovative features can be adopted by hotels and resorts to create unique and engaging nightlife experiences for their guests.
3. Nightlife and Clubbing - The Heineken Club's reinvention of the night club experience can disrupt the traditional nightlife industry by attracting a global audience and setting new standards for entertainment.
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