The KFC Go Cup Brings Chicken to Your Cup Holder
Michael Hines — October 4, 2013 — Autos
References: grubgrade & thatsnerdalicious
Chicken is in line to become the go-to road trip snack thanks to the new KFC Go Cup. The fast food chain is rolling out new snack cups designed to fit perfectly into your car's cup holder. There are five varieties of Go Cup, including hot wings, boneless chicken strips and original recipe. Each cup also comes with potato wedges.
Fast food chains have stopped trying to beat each other with lower prices and have decided instead to focus on offering creative meals in unique packaging. The colonel has a history of taking culinary risks, see the double down, but the KFC Go Cup seems like a safe bet. The new snack cups should readily appeal to drivers who loathe the challenge that is eating while driving. The new KFC Go Cups are being sold for $2.49 and should be out soon.
Fast food chains have stopped trying to beat each other with lower prices and have decided instead to focus on offering creative meals in unique packaging. The colonel has a history of taking culinary risks, see the double down, but the KFC Go Cup seems like a safe bet. The new snack cups should readily appeal to drivers who loathe the challenge that is eating while driving. The new KFC Go Cups are being sold for $2.49 and should be out soon.
Trend Themes
1. Car-friendly Snacks - Opportunity for food companies to create snacks with packaging designed to fit perfectly into car cup holders, making them more accessible and convenient for drivers.
2. Road Trip Food - Innovative, easy-to-eat snacks and meals for drivers and passengers on long car rides present an opportunity for food companies to tap into a new market.
3. Packaging Innovation - Incorporating innovative and convenient packaging designs into food products, such as the KFC Go Cup, allows businesses to capture consumers who value convenience and effortlessness.
Industry Implications
1. Fast Food Industry - Fast food chains can focus on offering creative and innovative meals in unique packaging to stay competitive and attract price-savvy customers.
2. Food Packaging Industry - Innovations in food packaging design that prioritize convenience and portability, such as the KFC Go Cup, present an opportunity for companies to disrupt traditional packaging methods and capture new customers.
3. Automobile Industry - Car companies can explore designing cup holders to accommodate specialized food and drink products, tapping into the demand for easy access to food and drink during long car rides.
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