Each Book Acts as a Ten Ride Train Pass to Promote Reading in Brazil
Alyson Wyers — November 27, 2015 — Eco
References: ticketbooks.br & psfk
In an effort to get more people reading, people in Brazil can use books as a train pass with the Ticket Books campaign. Created in collaboration with book publishing firm L & PM Editores and transportation company Via Quatro, the reading initiative was conceived by Agencia Africa. The promotion involves pocket-sized books that double as subway tickets.
The Ticket Books are available at subway station turnstiles. Each book acted as a train pass for ten rides. One book can be recharged online for more rides, or given to a friend to spread the literary love.
This is certainly a practical way to promote reading, especially for commuters or students who rely on public transit to get to school.
The Ticket Books are available at subway station turnstiles. Each book acted as a train pass for ten rides. One book can be recharged online for more rides, or given to a friend to spread the literary love.
This is certainly a practical way to promote reading, especially for commuters or students who rely on public transit to get to school.
Trend Themes
1. Subway Reading Initiatives - Using books as train passes to promote reading in public transportation.
2. Ticket Books Campaign - Creating pocket-sized books that double as subway tickets to encourage reading.
3. Literary Love Promotions - Recharging books online for more rides or sharing them with friends to spread the love of reading.
Industry Implications
1. Publishing - Innovative publishing companies can explore partnerships with transportation companies to create dual-purpose books that promote reading.
2. Transportation - Public transportation companies can collaborate with publishing firms to offer unique incentives for passengers through reading initiatives like using books as train passes.
3. Education - Schools and educational institutions can incorporate the Ticket Books campaign to encourage reading and make it more accessible for students who rely on public transit to get to school.
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