The Latest Popeyes Dish Comes in the Shape of a Magnolia Blossom
Katherine Pendrill — June 1, 2016 — Lifestyle
References: popeyes & businesswire
Popeyes is celebrating the start of summer with the introduction of its Magnolia Blossom Chicken. Inspired by the shape of the Louisiana state flower, this fried chicken dinner features sweet citrus flavors.
Available for a limited-time, Popeyes Magnolia Blossom Chicken is made from white meat chicken that has been marinated with a blend of sweet orange flavors. The chicken is then cut and arranged in a shape that resembles the petals of a magnolia flower. This design creates diappable tenders that can be enjoyed with the spicy orange dipping sauce served on the side. As Popeyes' Chief Marketing Officer Hector Muñoz explains, "Magnolia Blossom Chicken delivers the flavors of a Louisiana summer in every pullable, dippable bite, and we know guests are going to love it."
The new dish not only celebrates the company's Louisiana roots, but it also serves as a clever way to mark the start of summer.
Available for a limited-time, Popeyes Magnolia Blossom Chicken is made from white meat chicken that has been marinated with a blend of sweet orange flavors. The chicken is then cut and arranged in a shape that resembles the petals of a magnolia flower. This design creates diappable tenders that can be enjoyed with the spicy orange dipping sauce served on the side. As Popeyes' Chief Marketing Officer Hector Muñoz explains, "Magnolia Blossom Chicken delivers the flavors of a Louisiana summer in every pullable, dippable bite, and we know guests are going to love it."
The new dish not only celebrates the company's Louisiana roots, but it also serves as a clever way to mark the start of summer.
Trend Themes
1. Floral Fried Chicken - Opportunity for restaurants to create innovative dishes that combine floral flavors and fried chicken.
2. Limited-time Menu Items - Opportunity for restaurants to generate excitement and drive sales with limited-time menu offerings.
3. Clever Seasonal Marketing - Opportunity for companies to creatively promote products by tying them to specific seasons or holidays.
Industry Implications
1. Restaurant Industry - Disruptive innovation opportunity for restaurants to experiment with unique flavor combinations and creative presentation to attract customers.
2. Food and Beverage Industry - Opportunity for food and beverage companies to develop limited-time products that capitalize on seasonal flavors and events.
3. Marketing Industry - Opportunity for marketing agencies to come up with clever campaigns that connect products to specific seasons or holidays, enhancing brand visibility and customer engagement.
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