The Lockdown Birthday Bash Party Kit Shares a Link to Digital Activities
Laura McQuarrie — May 8, 2020 — Life-Stages
References: birthdays.savethechildren.org.uk & toyworldmag
Those with birthdays in the spring are finding that they're having to celebrate their quarantine birthday in a different way this year. To help kids from feeling lonely and separated from their friends during their time at home, Save the Children and Beano teamed up to create Lockdown Birthday Bash party kits. The Beano-themed party kits help to support vulnerable children and offer kids an alternative to their usual celebrations.
With a kit, birthday celebrations at home can be had with a personalized Happy Birthday card and a window poster from a Beano character of their choice, plus postcards and sticker sets. The kit also includes an exclusive link to digital content for the whole family to partake in, such as pranks, activities, games and recipes.
With a kit, birthday celebrations at home can be had with a personalized Happy Birthday card and a window poster from a Beano character of their choice, plus postcards and sticker sets. The kit also includes an exclusive link to digital content for the whole family to partake in, such as pranks, activities, games and recipes.
Trend Themes
1. Quarantine Birthday Celebrations - Opportunity for companies to create personalized birthday kits that include digital activities and interactive experiences for children celebrating at home.
2. Partnerships for Social Impact - Collaboration between non-profit organizations and brands to create themed party kits that support vulnerable children and provide alternative celebrations during lockdown.
3. Digital Content Integration - Growing demand for exclusive digital content linked to physical products, offering families a comprehensive entertainment experience for at-home celebrations.
Industry Implications
1. Party Supplies - Opportunity for party supply companies to develop quarantine birthday kits with personalized cards, window posters, postcards, sticker sets, and digital content.
2. Non-profit Organizations - Partnership opportunities for non-profit organizations to collaborate with brands and create themed party kits that support vulnerable children during lockdown birthdays.
3. Digital Entertainment - Growing market for companies to create and integrate exclusive digital content into physical products, catering to families looking for comprehensive entertainment experiences at home.
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