Lantern Company is Hoping to Facilitate Connection Between Neighbours
References: lanterncompany & urbanistamagazine.uk
Liverpool-based Lantern Company is looking to bring a little social flair with a socially distanced DIY Micro Festival Kit. Available online, it is a step-by-step guide that introduces fun, family-friendly activities and it is intended to bring friends and neighbors together in their local block, street, or green spaces.
Lantern Company's Artistic Director, Jo Pocock, shared about the festival kit: “During the pandemic, what we’ve missed the most is being able to bring people together at our events. Especially the feeling of connection and unity through creative action for audiences, participants, and our team alike. We chose themes of music, dance, food and drink, artwork, and street games, as the essential ingredients for any festival."
Image Credit: Lantern Company
Lantern Company's Artistic Director, Jo Pocock, shared about the festival kit: “During the pandemic, what we’ve missed the most is being able to bring people together at our events. Especially the feeling of connection and unity through creative action for audiences, participants, and our team alike. We chose themes of music, dance, food and drink, artwork, and street games, as the essential ingredients for any festival."
Image Credit: Lantern Company
Trend Themes
1. DIY Micro Festivals - The rising trend of DIY micro festivals has created opportunities for businesses to facilitate social interaction in safe and creative ways.
2. Neighborhood Connection - The trend of fostering neighborhood connections through creative activities provides opportunities for businesses to offer products and services that encourage community building.
3. Virtual Event Kits - The trend of providing step-by-step virtual instructions for creating experiences or events at home offers opportunities for businesses to provide tailored and customizable kits for a variety of occasions.
Industry Implications
1. Event Planning - The event planning industry can adapt to the DIY micro festival trend by offering customizable festival kits with materials, equipment, and step-by-step guides that help transform local spaces into social hubs.
2. Community Goods - The community goods industry has the opportunity to offer local and sustainable products that enhance the festival kit experience and foster positive connections between neighbors.
3. E-commerce - The e-commerce industry can cater to the rising demand for virtual event kits by providing convenient and high-quality digital products that allow users to host unique events from the comfort of their homes.
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