Aviation Gin's 'The Gift That Doesn't Give Back' Spoofs an Exercise Bike Ad
Laura McQuarrie — December 9, 2019 — Pop Culture
References: aviationgin & famouscampaigns
After 'The Gift That Gives Back' by Peloton went viral, Ryan Reynolds' Aviation Gin quickly released a spoof advertisement called 'The Gift That Doesn't Give Back' that's also attracting a lot of attention—especially as it features the same actress from the Peloton ad.
The Aviation Gin advertisement features a cluster of friends sitting at a bar, who reassure the woman that she's safe and toast to "new beginnings." The woman describes the gin martini she's enjoying as smooth and she quickly downs her drink, followed by another shared by her friend.
The ad from Aviation Gin was created just days after the release of the original, and shared to social media by Reynolds, who posted the ad and stated: "Exercise bike not included."
The Aviation Gin advertisement features a cluster of friends sitting at a bar, who reassure the woman that she's safe and toast to "new beginnings." The woman describes the gin martini she's enjoying as smooth and she quickly downs her drink, followed by another shared by her friend.
The ad from Aviation Gin was created just days after the release of the original, and shared to social media by Reynolds, who posted the ad and stated: "Exercise bike not included."
Trend Themes
1. Spoof Advertisement - Disruptive innovation opportunity: Creating humorous and attention-grabbing spoof advertisements to capitalize on trending viral content.
2. Social Media Marketing - Disruptive innovation opportunity: Leveraging social media platforms to quickly release and share promotional content in response to viral trends for maximum visibility and engagement.
3. Celebrity Endorsements - Disruptive innovation opportunity: Partnering with celebrities to create and promote advertisements that generate buzz and capitalize on their existing fanbase.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Exploring creative and unconventional approaches to advertising that break away from traditional norms and catch consumers' attention.
2. Alcohol - Disruptive innovation opportunity: Introducing unique and unconventional marketing strategies, such as spoof advertisements, to differentiate alcohol brands in a crowded market.
3. Digital Marketing - Disruptive innovation opportunity: Utilizing digital platforms and tools to quickly respond to viral trends and create marketing content that resonates with a wide audience.
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