Netflix's Kids Activity Report Helps Parents & Kids Connect
Ellen Smith — January 22, 2021 — Business
References: netflix & techcrunch
According to the streaming service, Netflix's Kids Activity Report is being tested as a way to better improve the service. The COVID-19 pandemic has had an unimaginable effect on young children. With parks closed, and playdates and school cancelled, most families are left with little to entertain young ones.
In an effort to turn screen time into real-life engagement, Netflix is rolling out a feature that offers a user-friendly breakdown of what's being watched. More than just offering stats on screen time, this feature cleverly lets parents into the lives of their children, letting them know what's being watched, and even suggesting topics of conversation to discuss. For example, the report may inform a parent that a child has been watching a lot of one show, the breakdown will then offer some related content to increase in-person engagement, like jokes or coloring pages.
Image Credit: Netflix
In an effort to turn screen time into real-life engagement, Netflix is rolling out a feature that offers a user-friendly breakdown of what's being watched. More than just offering stats on screen time, this feature cleverly lets parents into the lives of their children, letting them know what's being watched, and even suggesting topics of conversation to discuss. For example, the report may inform a parent that a child has been watching a lot of one show, the breakdown will then offer some related content to increase in-person engagement, like jokes or coloring pages.
Image Credit: Netflix
Trend Themes
1. Streaming Engagement Analysis - Using data to enhance the user experience by providing personalized insights and engagement opportunities.
2. Family-friendly Content Creation - Developing kid-friendly streaming content that is both entertaining and educational.
3. Digital Parenting Tools - Creating tools to help parents manage and enhance their children's digital experience.
Industry Implications
1. Streaming Services - Developing features to engage and retain users, specifically families with children.
2. Content Creation - Designing and producing educational and engaging content for kids to watch on streaming platforms.
3. Parenting Technology - Developing tools and resources to help parents manage their children's digital experiences, including content monitoring and analysis.
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