Netflix Gaming Has Launched in Poland for All Android Users
Niko Pajkovic — August 27, 2021 — Business
References: netflix & pocket-lint
Netflix gaming has officially launched in Poland for Android mobile users. The brand-new feature will include two new games: 'Stranger Things: 1984' and 'Stranger Things 3: The Game.'
In addition, the new feature is being offered at no extra cost to the country's Netflix subscribers as the company considers its mobile gaming platform to be in its "very, very early days." In a sense, the release of Netflix gaming in Poland can be viewed as a test run for the company, which hopes to expand its library of games and develop the feature further in the coming months.
Regardless, this new release represents the streaming giant's first foray into the world of online video games and, therefore, should not be overlooked. "We view gaming as another new content category for us, similar to our expansion into original films, animation, and unscripted TV," said a Spokesperson from Netflix.
Image Credit: Netflix
In addition, the new feature is being offered at no extra cost to the country's Netflix subscribers as the company considers its mobile gaming platform to be in its "very, very early days." In a sense, the release of Netflix gaming in Poland can be viewed as a test run for the company, which hopes to expand its library of games and develop the feature further in the coming months.
Regardless, this new release represents the streaming giant's first foray into the world of online video games and, therefore, should not be overlooked. "We view gaming as another new content category for us, similar to our expansion into original films, animation, and unscripted TV," said a Spokesperson from Netflix.
Image Credit: Netflix
Trend Themes
1. Mobile Gaming by Streaming Services - Streaming services are exploring the opportunities of offering mobile gaming to their subscribers, indicating a potential new direction for the gaming industry.
2. Cross-media Branding - Brands are integrating their popular media properties across multiple platforms and formats, which presents new possibilities for generating revenues and engagement.
3. Innovative Advertising - In-game advertising and product placement by brands are becoming powerful tools for reaching consumers, incentivizing advertisers to capitalize on this trend.
Industry Implications
1. Streaming Services - Streaming services such as Netflix could use their massive subscriber base to become key players in the mobile gaming industry.
2. Video Game Developers - Video game developers could benefit from the growing interest in mobile gaming and cross-media branding by leveraging established brands and media franchises.
3. Advertisers - Advertisers can take advantage of the innovative advertising opportunities available in streaming services and mobile gaming to increase brand awareness and engagement.
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