Amazon Quietly Launched Imdb TV in the United Kingdom
Niko Pajkovic — October 1, 2021 — Tech
Amazon has announced the launch of IMDb TV in the United Kingdom, its advertising-based video on demand service (AVOD) that was first launched in the United States in 2019. All UK-based Amazon members will have access to the new platform, which is said to be getting its own separate app on Fire TV in the upcoming weeks.
According to the company, the services will include IMDb TV originals such as ‘Luke Bryan: My Dirt Road Diary,' ‘Top Class: The Life,’ and ‘Times of the Sierra Canyon Trailblazers.' In addition, users can expect a wide variety of classic films and television shows including 'Pulp Fiction,' 'Anger Management,' 'Person of Interest,' and '2 Broke Girls.'
“Today’s UK launch marks a major step in our mission to deliver customers widely appealing content and globally relevant storytelling, through a personalized, free streaming experience," said Ryan Pirozzi and Lauren Anderson, co-heads of content and programming at IMDb TV.
Image Credit: Shutterstock
According to the company, the services will include IMDb TV originals such as ‘Luke Bryan: My Dirt Road Diary,' ‘Top Class: The Life,’ and ‘Times of the Sierra Canyon Trailblazers.' In addition, users can expect a wide variety of classic films and television shows including 'Pulp Fiction,' 'Anger Management,' 'Person of Interest,' and '2 Broke Girls.'
“Today’s UK launch marks a major step in our mission to deliver customers widely appealing content and globally relevant storytelling, through a personalized, free streaming experience," said Ryan Pirozzi and Lauren Anderson, co-heads of content and programming at IMDb TV.
Image Credit: Shutterstock
Trend Themes
1. AVOD Streaming Services - The rise of advertising-based video on demand services provides opportunities for businesses looking to reach consumers through targeted advertising and content creation.
2. Expansion of Streaming Platforms - The expansion of streaming platforms to new markets creates opportunities for content providers and advertisers to tap into new audiences and markets.
3. Original Content Production - The growth of original content production by AVOD services provides opportunities for content creators to monetize their content and reach larger audiences.
Industry Implications
1. Entertainment - The entertainment industry can adapt to the rise of AVOD services by creating and distributing original content on these platforms and utilizing targeted advertising to reach customers.
2. Advertising - The expansion of AVOD services presents new opportunities for advertisers to reach consumers with targeted advertising by partnering with these platforms to create and distribute content.
3. Technology - The expansion of AVOD platforms across new markets creates opportunities for technology providers to offer innovative solutions in content creation and delivery to these platforms.
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