Special tools and innovations make consumers feel more like wine connoisseurs
Implications - For those consumers who are passionate about wine but don't have the time--or the funds--to take wine-tasting classes and frequent wineries, there are now a number of innovations making it easier for the average consumer to learn about and enjoy wine. Everything from wine apps and protective pouches to wine-tasting guides and even shelving are helping vino-lovers embrace their inner sommeliers on their own time, in their own space and at their own pace.
Trend Themes
1. Wine Storage Innovations - The rise of innovative wine storage solutions make it easier for consumers to store and present wine in an elegant yet functional way, creating room for disruptive innovation opportunities in wine storage design and construction.
2. Digital Sommelier Tools - The increasing availability of digital tools simplify wine knowledge transfer, which creates opportunities for developing engaging and interactive digital solutions for consumer wine education.
3. Wine Protecting Innovations - The development of wine pouches, cooling spouts, and air-infusing gadgets create opportunities to innovate protective measures for covering wine bottles for travel and other purposes.
Industry Implications
1. Interior Design - Innovative wine storage solutions cater to the aesthetic needs of consumers that could potentially inspire product designs of interior furnishings and architectural structures.
2. E-commerce - The increasing demand for digital and physical innovations serving wine consumers creates commercial opportunities for e-commerce businesses who can provide supply chain services for wine e-retailers and manufacturers.
3. Hospitality - Advancement in technology and innovation in wine storage, presentation, and transportation enhances guest experiences in hospitality environments such as hotels, restaurants, and resorts.
