The 'What NFL Team Should I Root For?' Chart Is Highly Entertaining
Jaime Neely — August 25, 2011 — Lifestyle
References: interpretationbydesign & buzzfeed
The 'What NFL Team Should I Root For?' Chart is highly entertaining. The chart, which was designed by Paul Caputo and Shea Lewis for Interpretation By Design, allows individuals the opportunity to answer a variety of questions that lead to a specific NFL team. The questions start out as football-related, but then quickly develop into more random topics and subjects. At one point during my quest to discover my dream team, the 'What NFL Team Should I Root For' chart asked me if I found clowns frightening.
This chart is a great way to not only to discover which team suits you best, but also a great way to familiarize yourself with each of the teams in the league. The chart led me to the Miami Dolphins.
Implications - Businesses that offer their clients interactive and amusing ways to use their products will likely benefit in large ways. Consumers will be more willing to invest in those products that offer them a one-of-a-kind, hands-on experience that reflects their individuality.
This chart is a great way to not only to discover which team suits you best, but also a great way to familiarize yourself with each of the teams in the league. The chart led me to the Miami Dolphins.
Implications - Businesses that offer their clients interactive and amusing ways to use their products will likely benefit in large ways. Consumers will be more willing to invest in those products that offer them a one-of-a-kind, hands-on experience that reflects their individuality.
Trend Themes
1. Interactive Product Experiences - Businesses that offer interactive and amusing ways for consumers to use their products will have a competitive advantage by providing a unique and personalized experience.
2. Personalized Recommendation Systems - Developing recommendation systems that ask specific questions and provide tailored suggestions can help businesses connect with customers on a deeper level and increase customer satisfaction.
3. Gamification of Consumer Decision-making - Introducing game-like elements into decision-making processes, such as flowcharts or quizzes, can engage consumers and make the experience more enjoyable and interactive.
Industry Implications
1. Sports Merchandise - Sports merchandise companies can create interactive platforms that help customers find the perfect team-related products based on their preferences and recommendations.
2. E-commerce Retail - E-commerce retailers can develop personalized recommendation systems that guide customers through a series of questions to identify the most suitable products based on their preferences and needs.
3. Marketing and Advertising - Marketing and advertising agencies can incorporate gamification strategies into their campaigns, offering interactive decision-making experiences that connect with consumers on a deeper level.
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