Studio 32 North Crafts a Liquor Label Inspired by the Brand's Namesake
Susan Keefe — February 16, 2012 — Lifestyle
References: studio32north & lovelypackage
The makers of Masterson's Rye Whiskey enlisted the creative help of design firm Studio 32 North to craft an eye-popping vessel for the brands premium hooch. Together, they gathered inspiration from the whiskey's namesake Bat Masterson, a legendary figure from the American Wild West era. In his lifetime Bat Masterson was a US Marshall, a buffalo hunter, a frontier lawman and a sports editor and columnist. With such a rich history to pull from, it's no wonder that the results of Studio 32 North's efforts are astonishing.
The bottle itself gets its style from 19th-century whiskey flasks. The rich color of the whiskey is left to do the talking, as the label itself resembles a slender newspaper clipping. The box it comes in is equipped with a small window matching the shape of the label, while the rest is covered in news print that relays the story of Bat Masterson in period-specific language.
Exuding mystique and legend, the Masterson's Rye Whiskey packaging does justice to the wild life that inspired it.
The bottle itself gets its style from 19th-century whiskey flasks. The rich color of the whiskey is left to do the talking, as the label itself resembles a slender newspaper clipping. The box it comes in is equipped with a small window matching the shape of the label, while the rest is covered in news print that relays the story of Bat Masterson in period-specific language.
Exuding mystique and legend, the Masterson's Rye Whiskey packaging does justice to the wild life that inspired it.
Trend Themes
1. Vintage-inspired Packaging - Disruptive innovation opportunity: Designing packaging that incorporates vintage elements can create a sense of nostalgia and appeal to consumers seeking a unique and authentic experience.
2. Storytelling Label Design - Disruptive innovation opportunity: Creating label designs that tell a compelling story about the product's history or inspiration can differentiate the brand and engage consumers on an emotional level.
3. Period-specific Language in Packaging - Disruptive innovation opportunity: Using period-specific language on packaging can transport consumers to a different time and create a memorable and immersive brand experience.
Industry Implications
1. Whiskey Distilleries - Disruptive innovation opportunity: Whiskey distilleries can explore unique and visually appealing packaging designs to stand out in a competitive market and attract new customers.
2. Craft Spirits - Disruptive innovation opportunity: Craft spirits brands can leverage storytelling label designs to connect with consumers who value authenticity and are seeking a more personalized drinking experience.
3. Graphic Design - Disruptive innovation opportunity: Graphic design professionals can experiment with incorporating vintage elements and period-specific language into their designs to create visually captivating and nostalgic branding materials.
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