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Social EYES

Cause-related eyewear lets consumers accessorize ethically

Implications - More fashion designers and brands are associating their wares with social causes in a bid to win over socially minded consumers. One area in which this is especially prevalent is eyewear; in particular, sunglasses related to environmental and social issues are increasingly coming to the fore. For consumers, this offers a simple way to contribute to a cause while meeting both fashion and function needs.
Trend Themes
1. Cause-related Fashion - More fashion designers and brands are associating their wares with social causes in a bid to win over socially minded consumers.
2. Environmentally-conscious Products - Eyewear related to environmental and social issues are increasingly gaining popularity.
3. Recycling and Upcycling - Companies are utilizing trash and scraps to create new products, such as sunglasses frames.
Industry Implications
1. Fashion and Apparel - The trend of social causes being associated with fashion is disrupting the way fashion is produced and marketed.
2. Sustainable Products - The trend of environmentally-conscious and recycled products is disrupting the traditional production methods, and creating new opportunities for sustainable businesses.
3. Eyewear Industry - The trend of eyewear products being associated with social and environmental causes is disrupting the traditional eyewear industry and creating opportunities for innovative and socially responsible eyewear businesses.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 27 Examples:
331,561 Total Clicks
Date Range:
Jul 12 — Dec 12
Trending:
Warm
Consumer Insight Topics:

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