The 'NUANCE' Chart Explains What Consumers Want from Mobile Applications
Sarah Nazim — July 16, 2012 — Tech
References: nuance & coolinfographics
This infographic by 'Nuance' examines consumer behavior in terms of application downloads. According to this chart, 70% of mobile users have over 10 apps, while 60% of those surveyed download approximately five new apps a month.
So what exactly are people downloading apps for? The data collected indicates that customer service applications are very popular, especially for services, such as mobile carriers, banks and retailers. Customer service is a huge component to a company's success, hence it is important for firms to offer user-friendly and easy-to-use apps that actually work.
Although many people are downloading these applications, not everyone is actually using them. For example, out of the 60% of users who download mobile carrier apps, only 25% actually utilize it. This is pertinent information for companies, as it is important to be aware of who is using its applications, and if not, why.
So what exactly are people downloading apps for? The data collected indicates that customer service applications are very popular, especially for services, such as mobile carriers, banks and retailers. Customer service is a huge component to a company's success, hence it is important for firms to offer user-friendly and easy-to-use apps that actually work.
Although many people are downloading these applications, not everyone is actually using them. For example, out of the 60% of users who download mobile carrier apps, only 25% actually utilize it. This is pertinent information for companies, as it is important to be aware of who is using its applications, and if not, why.
Trend Themes
1. Increasing App Downloads - Developing innovative and user-friendly mobile applications can tap into the growing demand for app downloads.
2. Popular Customer Service Apps - Creating effective customer service applications can cater to the high demand from mobile users, particularly in industries such as mobile carriers, banks, and retailers.
3. Enhancing App Engagement - Finding ways to increase user engagement and utilization of downloaded apps is crucial for companies to maximize the benefits of their application offerings.
Industry Implications
1. Mobile App Development - The demand for mobile applications presents significant opportunities for innovative app developers to create and monetize their solutions.
2. Telecommunications - Telecom companies can leverage the popularity of customer service apps to enhance user experience and retention.
3. Banking and Finance - Banks and financial institutions can capitalize on the consumer preference for customer service apps by providing seamless and convenient mobile banking experiences.
1.5
Score
Popularity
Activity
Freshness
