Bottega Veneta Spring 2011 Shows Coordinated Menswear at Milan Fashion Week
Marissa Brassfield — June 20, 2010 — Fashion
References: bottegaveneta & thefashionisto
The Bottega Veneta Spring 2011 menswear line, shown above at Milan Fashion Week, is rife with matching monochromatic outfits. Using a palette of rust, navy, white, tan, and olive green, Bottega Veneta achieves a laid-back aesthetic with a tailored edge.
Although I'm not a giant fan of the rolled short shorts, I adore the close-fitting cardigans and relaxed blazers. The Bottega Veneta Spring 2011 collection is one I can't wait to see on the street.
Although I'm not a giant fan of the rolled short shorts, I adore the close-fitting cardigans and relaxed blazers. The Bottega Veneta Spring 2011 collection is one I can't wait to see on the street.
Trend Themes
1. Monochromatic Menswear - Opportunity for brands to create coordinated outfits using a single color scheme for men's fashion.
2. Tailored Edge - Disruptive innovation potential in combining a laid-back aesthetic with tailored elements in men's fashion.
3. Matching Outfits - Growing trend of matching monochromatic outfits for a cohesive look in men's fashion.
Industry Implications
1. Fashion - Fashion industry can capitalize on the trend of coordinated monochromatic menswear outfits.
2. Apparel - Opportunity for apparel manufacturers to produce tailored garments with a laid-back aesthetic for men.
3. Retail - Retailers can curate collections that feature matching monochromatic outfits for men.
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