Adnams Brewery's Grapefruit IPA is Perfect for the Summer
Mishal Omar — July 13, 2017 — Marketing
Adnams Brewery has released three new beers that are well-suited for the summer months, including a Blood Orange Wheat Beer, a Laid Back IPA, and a refreshing Grapefruit IPA.
The Grapefruit IPA has a relatively clear grapefruit flavor, however it also contains other citrus ingredients like bitter orange – with consumers also noticing hints of tangerine and lemon. The beer pours into a pale amber color, and consumers describe it as being medium bodied, semi-sweet, and having strong flavors of tartness, florals, and spices.
Adnams Brewery's Grapefruit IPA is the perfect refreshing beverage that consumers can enjoy in the warm summer months, offering a light body as well as flavors that are quite popular at this time of year.
The Grapefruit IPA has a relatively clear grapefruit flavor, however it also contains other citrus ingredients like bitter orange – with consumers also noticing hints of tangerine and lemon. The beer pours into a pale amber color, and consumers describe it as being medium bodied, semi-sweet, and having strong flavors of tartness, florals, and spices.
Adnams Brewery's Grapefruit IPA is the perfect refreshing beverage that consumers can enjoy in the warm summer months, offering a light body as well as flavors that are quite popular at this time of year.
Trend Themes
1. Citrus-infused Craft Beers - Craft breweries can explore creating innovative and refreshing beers by infusing them with different citrus flavors like grapefruit, blood orange, and tangerine.
2. Summer Seasonal Beers - Breweries can capitalize on the demand for light and refreshing beers by releasing limited-edition summer seasonal brews that offer unique flavors and characteristics.
3. Flavor-driven Craft Beer Market - There is an opportunity for craft breweries to tap into the growing market of flavor-driven craft beers that appeal to consumers looking for unique taste experiences.
Industry Implications
1. Craft Beer - Craft breweries can explore different citrus-based IPAs to attract customers and offer a refreshing twist to their beer lineup.
2. Beverage Manufacturing - Beverage companies can invest in new product development to create citrus-infused drinks that cater to the summer season and capitalize on the popularity of citrus flavors.
3. Hospitality and Foodservice - Restaurants and bars can feature citrus-based IPAs on their menus to cater to customers' preferences for light and refreshing summer beverages.
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