The Dharma Initiative Beer Found in 'Lost' is Up For Auction
Mary Van Puymbroeck — July 12, 2017 — Marketing
References: invaluable & uncrate
Fans of 'Lost' will remember the Dharma Initiative beer consumed by Sawyer on the hit TV show.
Now super fans can have a piece of TV history by bidding for three cans of Dharma Initiative beer. The cans were found on the show by the survivors of Oceanic Airlines Flight 815 after it crashed onto a seemingly deserted island. Two of the cans seem to be in pretty rough shape and are bent, stained and sort of rusty. The third can appears to be in better shape but has been opened, as if by one of the characters on the show for a well-deserved drink.
The cans are being sold out of Calabasas, California by an unknown seller. The seller confirms that these pieces are authentic props from the show which makes them super valuable for fans of Lost.
Now super fans can have a piece of TV history by bidding for three cans of Dharma Initiative beer. The cans were found on the show by the survivors of Oceanic Airlines Flight 815 after it crashed onto a seemingly deserted island. Two of the cans seem to be in pretty rough shape and are bent, stained and sort of rusty. The third can appears to be in better shape but has been opened, as if by one of the characters on the show for a well-deserved drink.
The cans are being sold out of Calabasas, California by an unknown seller. The seller confirms that these pieces are authentic props from the show which makes them super valuable for fans of Lost.
Trend Themes
1. TV Memorabilia Collecting - Disruptive Innovation Opportunity: Create an online platform that connects TV show fans with sellers of authentic props and memorabilia.
2. Fan Engagement - Disruptive Innovation Opportunity: Develop a mobile app that allows fans to virtually experience iconic TV show moments, such as consuming virtual versions of fictional products like the Dharma Initiative beer.
3. Nostalgia Marketing - Disruptive Innovation Opportunity: Partner with TV show producers and distributors to create limited-edition merchandise tied to iconic show props, targeting nostalgic fans for increased sales.
Industry Implications
1. Ecommerce - Disruptive Innovation Opportunity: Build a specialized online marketplace for TV show memorabilia and props, providing a curated and authenticated selection for collectors.
2. Mobile App Development - Disruptive Innovation Opportunity: Create an augmented reality (AR) mobile app that allows TV show fans to interact with virtual replicas of famous props from their favorite shows.
3. Merchandise Retailing - Disruptive Innovation Opportunity: Collaborate with TV networks and production companies to design and sell exclusive merchandise featuring props and artifacts from popular TV shows.
2.1
Score
Popularity
Activity
Freshness
