Madonna's Brand New Music Video Premiered on Snapchat
Tristan Garnett — February 10, 2015 — Pop Culture
Madonna's latest music video premiered exclusively Thursday on Snapchat via the platform's new Discover feature. The music video accompanies Madonna's first single 'Living for Love' off her upcoming album entitled Rebel Heart.
The theme of the video revolves around Madonna enslaving the men around her with her love. Throughout the music video, Madonna dons seductive clothing, while the men appear shirtless. J.A.C.K, a french duo who have produced commercials for several big brands, directed the music video.
Discover enables users to watch the 'Living for Love' music video for just 24 hours, after which the video will be removed and replaced with new content by Snapchat.
Since Discover was launched in late January, Madonna has been the most recognizable artist to have their music videos available through the app.
The theme of the video revolves around Madonna enslaving the men around her with her love. Throughout the music video, Madonna dons seductive clothing, while the men appear shirtless. J.A.C.K, a french duo who have produced commercials for several big brands, directed the music video.
Discover enables users to watch the 'Living for Love' music video for just 24 hours, after which the video will be removed and replaced with new content by Snapchat.
Since Discover was launched in late January, Madonna has been the most recognizable artist to have their music videos available through the app.
Trend Themes
1. Video-sharing Music Premieres - Disruptive innovation opportunity: Artists can leverage video-sharing platforms to premiere exclusive music videos, creating hype and engaging with fans in unique ways.
2. Short-term Exclusive Content - Disruptive innovation opportunity: Platforms can offer short-term exclusive content, such as music videos, to drive user engagement and increase the appeal of their services.
3. Celebrity-driven Social Media Marketing - Disruptive innovation opportunity: Celebrities can use social media platforms, like Snapchat, to promote their work and connect with fans on a more personal level.
Industry Implications
1. Music Industry - Disruptive innovation opportunity: The music industry can utilize video-sharing platforms and short-term exclusive content to redefine how music videos are premiered and consumed.
2. Social Media Industry - Disruptive innovation opportunity: Social media platforms can capitalize on celebrity-driven marketing trends by providing exclusive content and unique interactive experiences for users.
3. Advertising Industry - Disruptive innovation opportunity: Advertising agencies can explore new ways to collaborate with artists and create engaging content for platforms like Snapchat Discover.
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